Yahoo overtakes Google

September 5, 2013 10:11 am

For the first time in two years Yahoo! has overtaken Google in terms of website visitors.  Web visitors in the United States favoured Yahoo! over Google during July and put Yahoo! at the top of the online premiership league.

Over 196 million people visited Yahoo!’s pages compared to 192 million for Google.  So, what has brought about this strange turn of events? Well, Yahoo! hasn’t outperformed Google since May 2011 but their new chief executive, Melissa Mayer may have had something to do with this.  Recruited from Google she sure knows a thing or two about web traffic and enticing visitors to the site.  At only 38 she is already making big waves in the digital world and was ranked 14 on the list of America’s most powerful businesswomen by Fortune magazine.

Yahoo! has also recently aquired the blogging platform Tumblr.  Ed Barton, director of digital media at Strategic Analytics has said, “No online media outlet would have come close to predicting this, and if they had, you would have said they were insane.

“This will probably have a positive impact on the share price and if Yahoo! keeps this up, it has a chance of becoming relevant again.”

So what was the secret?  Well, in the past year since Mayer has joined Yahoo! she has implemented a whole host of changes, including their homepage redesign.  This goes to show that if you become complacent you can soon be taken over by your competitors.  But how do you stop that from happening? By always keeping your finger on the pulse of what is happening in your industry, what new digital services are available and by looking to freshen up your website and content.

Don’t get complacent like Google did, or you will soon find yourself wondering ‘How on earth did that happen?’.

Categorised in: Blog