Why Google chose to disavow

November 1, 2012 10:34 am

At the start of October Google brought in a new tool. Another new tool that was to tackle the issue of questionable links. This new tool was called ‘disavow’.

The tool allows businesses to ‘disavow’ links to their site. If unnatural links have been pointed to your site then this tool is ideal. For many businesses, links such as these can be a real problem. Many sites have noticed changes in their rankings since the Google Penguin update and loss of rankings has not been uncommon.

Small and localised businesses can be significantly damaged by SEO changes and bad linking so any tool that can help to ‘clean this up’ is essential.

Safer SEO

Prior to the disavow tool, if you had bad links pointing to your website you had to manually clean them up. This would involve either contacting your SEO team or attempting to locate the source of these links. This can often be a very lengthy process, taking up time, money and valuable resource

The new Google tool enables you to take more control, to let Google know which links you want to discredit, and to ensure safer SEO practices.

This is not to say that it is a one-stop shop for all those who have lost rankings in the latest update. If you have incurred a manual penalty or, you have unnatural links that appear as a warning on your Google Webmaster Tool account, then this is the tool for you. If you have not received any of these messages then this tool is probably not applicable at this point.

Stop spam

This tool, as well as being helpful to site owners and SEO companies, will also work to help Google combat spam. But be careful not to over-clean. Don’t delete or disavow links that appear spam but are actually helping your rankings.

If you want to find out more about linking, SEO, or how to help rank your website more effectively, why not give us a call?


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