Why fresh content is vital

May 21, 2013 12:15 pm

Google is a stickler for fresh content.  One can fool many people in life, but Google is not one of those fools.  Fresh content has never been so important for the health of your website.

And, as anyone who has ever updated or refreshed their website will know, Google often updates its rules (and algorithms, for those in the know) to ensure that you are being ranked according to what they deem acceptable.

In its recent update it has emphasised the importance of fresh content.  Which means, if you are not updating your site with useful and fresh content you could find yourself being penalised.

Fresh and high-quality 

You may be mistaken for thinking that we are talking about fruit and veg, but we are not.  We are talking about the freshness and high-quality of the content that makes it onto your site.  One of the best ways to do this is to write a regular blog.  By setting up a blog, if you don’t already have one, and writing weekly, you are updating your site.  But Google doesn’t want to see any old rubbish.  It wants you to take pride, a bit of care and to give your audience something that is of value to them.

Being social 

Since launching Google+, Google has placed importance on social networking.  Having sharable content is key and by having such content you are more likely to help your SEO rankings.  Good content means people will engage, tweet and share.

So, if you want to keep your site fresh, impress Google and thus rank higher, make sure you have plenty of fresh and relevant content. It is a must.  Oh, and don’t neglect your social media either.


Categorised in: Blog