Where’s your video?

September 5, 2013 10:05 am

Your website may look great, it may have plenty of informative copy on the home page to entice and inform your web visitors.  But where is your video?  Did you know that most people retain 95% of the message in a video compared to only 10% of what they read in text?

Well you know now.  So it is now time to start thinking about the benefits of video for your business.  Have a look on YouTube, what do you see?  YouTube is the second largest search engine in the world, second only to Google, who actually own YouTube.  So, whilst the bods at Google are still dominating the world you may want to jump on the video bandwagon and upload one to your website.

A few interesting facts 

Videos on your website will help to boost your Google rankings as Google will reward you for the fact that you have gone to the trouble to create and add a video to your site.  It can increase your conversions by as much as 30% and 85% of customers are more like to purchase your products after watching a product video.

Not only that but you can actually keep your web visitors on your site for two minutes longer than if you don’t have a video.  Impressive stuff? Well, the facts speak for themselves.

What you gonna do? 

What’s next? Well, a video of course.  If you have a desire to boost the rankings of your website, create a stronger and bigger brand and to let everyone know who you are, then you need a video on your website.  It could be a simple talking heads video where you explain who or what you are, a quirky video that you could send viral or even a product video.  But whatever you choose to do make sure you plan it carefully, use a great video production team and ensure it really matches your brand.

You can chat to us about video whenever you like… it’s a bit of a passion of ours!


Categorised in: Blog