Where to spend your marketing budget in 2012

December 12, 2011 4:48 pm

Every man and his dog seems to know how you should be spending your marketing budget these days. But the truth is, what works for one business may not work for another. Just because your competitors are spending squillions of pounds on the latest craze, doesn’t mean you should be doing the same.

It also depends at what stage your business is. If you’re a start up then you’re going to need a website built, if you’re an established company and need to boost your web traffic then you should invest in SEO.

There is also your budget to consider, do you have £1,000 or £10,000 to spend on marketing? If you’re more Scrooge than Cratchit, the results you’ll achieve will differ greatly.

According to a recent report published by econsultancy:

  • 72% of responding companies say their digital marketing budgets are increasing this year, and this figure is up from 68% a year ago
  • Companies increasing their digital marketing budgets are doing so by an average 35% year-on-year, up from 33% last year
  • While digital continues to grow, the improved economic environment has improved the fortunes of some offline marketing channels

Here are our top 5 ways to spend your marketing budget next year.

  1. 1. Make your website beautiful – it’s your shop window … dress it
  2. 2. Invest in SEO – there’s no point having a great shop window if people can’t find you
  3. 3. Tweet, tweet and tweet some more – social media is free, but invest time into using it
  4. 4. Good people – employ some passionate marketing bods for your business
  5. 5. Give things a go – don’t be scared to try new marketing tactics

For honest, practical advice on how to get the best from your marketing budget, give us a call and we’ll talk you through it.



Categorised in: Blog