When big brands redesign

March 4, 2013 3:55 pm

Keeping your brand fresh and updated is extremely important. As you probably already know, the digital industry changes at a very fast rate. Things can very soon become dated, old and no longer appealing.


A recent example of a big brand redesigning is that of ITV. January saw them completely rebrand and relaunch. This involved new logos across all their ITV online outlets as well as their main channels.

New TV idents were also created, to reflect the new logos. It has a softer look to it and the colours are more vibrant. Speaking about the rebrand is Rufus Radcliffe, ITV group director of marketing and research, who stated: “Viewers now have access to hundreds
of channels and are forming relationships with digital brands that did not exist a few years ago.

“The rebranding of ITV will allow us to further cement the relationship in viewers’ minds between our shows and the ITV brand that produces and broadcasts them.

“We now have a consistent identity across everything that we do, all rooted in our positioning as a media brand that is at the heart of popular culture.”

The aim was to bring the brand further into popular culture and, essentially, make it iconic. The colours of the logo change to suit the relevant programmes and careful thought has been taken at each stage.

Why rebrand?

When considering a rebrand it is important to understand why you wish to update your brand. But a rebrand can be valuable in relaunching your business, updating your look and feel, and is also great PR. If you feel that your brand could do with a facelift then why not consider a rebrand?

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