What the presidential campaigns taught us when it comes to social media

November 9, 2012 3:14 pm

Following on from James’ blog on ‘Why your digital marketing strategy should be as strong as the presidential campaigns’ it would seem that there really is a lot to learn.

James highlighted how the recent US election campaigns can show us that we should always take a varied approach, utilise our case studies and really look the part. From a social media point of view the campaigns also taught us a few good lessons in terms of social engagement.

In this digital age, it seemed the first choice for many celebrities and high-status Americans was to ‘tweet’ their political stance. Barack Obama has had the likes of Justin Bieber, Beyonce, Jay-Z, Katy Perry and a whole host of household names campaigning and championing him along the way. One of their preferred ways of support was to tweet their allegiance and to encourage voters to do their bit.

Influence

This brings me to my first point. Influence. By having influential figures within your industry you can really bring meaning and authority to what you are doing, however small your business is. Endorsement from someone that your customer trusts can really be invaluable. Barack Obama appealed to a younger audience as many of his celebrity voters have mass-followings who look to them for inspiration. Mitt Romney on the other
hand did not have such a ‘cult’ following.

Engagement

Having 100,000 followers is merely not enough when it came to the presidential campaigns. Posting content that matters to your audience is essential. Inspirational quotes, questions that get them thinking and real-life talking points. Not merely sales messages, but messages of poignance.

Passion

Being passionate about what you do will lead others to be passionate too. Let your audience know what you truly stand for. Create a buzz around hot-topics and use #hashtags to create trends. Find out what your audience are passionate about too. Tap into it and share it.

Contact

Social media can become a bit ‘autonomous’ if you are not careful. The presidential campaigns work so well because everyone who responds is met with a response. Don’t forget to contact those that contact you. Remember, you are building a community, not purely a digital network. Don’t let technology do all the work. It is OK to comment back and let your social network know you are there.

A social campaign has to be credible, have something to offer and give your audience something to believe in. Take note from the presidential campaigns of 2012. The first time social media has really been at the forefront of politics.

If you have any questions regarding social media and the right strategy for you then feel free to contact me at ciara@mmadigital.co.uk


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