What does your website say about you?

October 10, 2012 12:23 pm

What does your website say about you?

The way you dress, the music you listen to, the books you read and the company you keep, all tell a lot about you. They may highlight your adventurous side, the things you enjoy doing in your spare time or the ambitions you have. When it comes to your business, your brand and your services, it is your website that speaks volumes.

Your website is sort of like the clothing that you dress your business in. Your branding, your logo, the colours you pick, the font you use and the imagery you portray. Not to mention the user experience. So why is it that so many businesses leave their website to last? And when they do they forget to invest time, money and effort into it?

An article on the econsultancy website highlighted 17 luxury brands that have bad websites. The brands range from L’Atelier de Joel Robuchon, a michelin star chef and his restaurant, to Dom Perignon and Cartier. Elite, luxurious brands with so much to show, yet fail at providing their customers with a true representation of what and who they are.

Style v function

This brings me to the point of style v function. What should you opt for? Should your website be all singing and dancing but lack in the ability to intuitively navigate your customer round? Or should it be easy to use but simple in design?

Well, why should you website be either or? In the digital world of ‘now’ why can you not have both?

 

Designer designs

The trick is, pick a website designer or a digital marketing company who know what they are talking about. Pick a company that understand your brand inside out. A solid digital agency that have web experts on board will understand form over function, the right layout, the right navigation. But they will also understand how colour, imagery, the right amount of text, and the exact font, are just as important.

Who are you?

Your website lets your customers know who YOU are. From the colours you use to the font you pick, it will allow them to create a mental picture of the type of company you are, the quality of your products and services. Make sure you execute it well. If your business has a slight quirkiness to it then don’t opt for a straight corporate site. And if you are more formal then take a sharper and more sophisticated approach.

When it comes to web design, one size doesn’t fit all. Be creative, be inventive and know who you are. Let it come across in the design and let your website be a true representation of what you are.

 


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