The rise of the sofa shoppers and couch commerce

July 27, 2012 8:53 am

As an agency based in the heart of the digital world we are always looking at the changes in the ways consumers are purchasing.  Over the recent months mobile devices are being utilised more than ever.  From where we get our news to how we shop for clothes and groceries, our spending habits are constantly changing.

Because of this companies are tapping into the mobile power and re-designing their mobile sites and apps to suit customers better.  And, due to a time of economic downturn, sales in your favourite stores are becoming more and more frequent.  Retailers are realising the power of this and enabling mobile shoppers to purchase whilst sat on their sofa.

Sofa shopping happens mainly on a Sunday or between 6-9pm whilst consumers are sat having their dinner. But when customers are on your website via their tablet, what do they see?

Providing the best user experience you can for each device is essential.  With traffic to e-commerce sites through tablets increasing by 348% year-on-year it is an area you can’t afford to miss out on.  These sofa shoppers are having a massive impact on online sales.  2011 saw $4 billion processed through Paypal via tablets alone.

So, how can you tap into this market? 

Well, the key is to optimise your site.  If you have an e-commerce site then you need to make it user friendly.  Responsive web design is the best way to do this.  Tablets are different from laptops and with touch screen the dreaded ‘fat finger’ can make shopping difficult and frustrating.

But providing a responsive website that adapts to the screen your consumer is using will make all the difference.

Don’t forget, if you purchase a responsive website from us we will give you a free corporate video.  Corporate video is a great way to add a different dynamic to your website and bring your brand to life.

Call us today on 0161 452 0311 to discuss this further.

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