The rise of m-commerce

March 15, 2012 9:30 am


Did you know that 5.9 billion people, out of the 7 billion on our planet, have mobile phones? In 2011 alone, 488.5 million smartphones were sold. What is even more staggering is that one in every seven online searches is made using a mobile phone.

Enter, the rise of m-commerce. Mobiles are no longer utilised for just texting, calling and one-on-one communication. They have fast become a portal for our retail and purchasing habits, not to mention social networking.

It is thought that m-commerce will see a huge growth by the year 2015, from the $1bn sales in 2009 to over $100bn. There are so many facts to support the rise of m-commerce and the impact that having a mobile site can have on your business. CultureLabel have put together a range of statistics that reinforce the need for m-commerce. Here are just a few:

  • 79% of time on mobiles is spent shopping
  • 59% of people with smartphones spend around 40 mins per day shopping and surfing the net
  • 9 in every 10 searches actually results in an action, such as a purchase or a store visit.

m-commerce is not just another buzz word. It is tangible and it has never been more evident that m-commerce is a direct route to sale. But what is more evident is that around 79% of online retailers don’t have a mobile optimised site.

That is 9 out of every 10 searches on a mobile that you are missing out on. With m-commerce you don’t need to worry about the detail. Your customers just want an easy, simple to use process. If you offer a three-step process, chances are, your customer has bought from you before you have even read this article.

Selling via mobile will soon become a necessity for businesses. Much like having an e-commerce platform. Customers will expect to be able to buy using their mobile phone devices. The key is, simplicity. Isn’t it time you took the next step?


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