The right use of technology – time to get digital

May 7, 2012 12:36 pm

With the legal world of personal injury set to change it is now time to reconsider your options. With the looming ban on referral leads are you pondering the best way to generate new leads? Here at mmadigital, we have a few handy hints and tips to get you over that hurdle. Soon the days of business-to-business lead generation will be gone and a rise of business-to-client will take its place. But how do you tap into that market?

It is time to refocus your efforts, restructure your plans and put the digital world at the forefront.  Alternative Business Structures (ABS) means that you now need to put marketing ahead of everything else. With the right digital agency, and one that specialises in the legal industry, you will be able to get on top of those leads and surprise yourself at the money you save too.

Website

If your website is looking a bit shabby then now is the time to enhance it.  Make sure your website is SEO (search engine optimisation) friendly.  That way Google will be able to rank you high for search terms such as ‘personal injury’.

Social media

Don’t underestimate the power of Facebook, Twitter and Google+.  These are all great tools to spread the word, gain followers and let people know about your firm.

Email

By engaging with a digital agency, you can target your database with regular emails about what you are up to.  You could include a recommend a friend scheme or even an offer.

Blogs

Make sure that you are writing a regular blog.  Let your prospective clients know more about your services, successful claims and what your past clients have to say about you.  A well constructed blog will also help to boost your search power on Google!

 

Don’t be disheartened.  It is a time for positive change.  You can always give us a call for more advice and services to help generate leads for your law firm.  Now is the time to think outside the box.


Categorised in: Blog