The importance of original copy on your website
July 21, 2011 12:27 pm
As a business, it is of the highest importance that your website content is 100% original.
Why? Original copy ensures your search engine optimisation (SEO) is on top form. It also means web users will approve of your business more highly.
That’s right, no-one likes a copycat – not search engines or your visitors! So it’s time to get creative, original, unique, authentic and genuine!
There are over 4bn searches per day on search engines such as Google, Bing and Yahoo. This number is continually rising among consumers and professionals. Therefore, it is imperative that your search engine marketing is of the highest quality, if you want to stay in the good books of search engines.
Copying content will have negative effects on your business and website. People love searching the web, therefore they are likely to be viewing a few websites until one sticks. However, they do not take too kindly to copy and paste jobs online. This reflects the business as being rather lazy, uncreative and unprofessional. I’m sure that if you’ve invested in creative online content, you sure as hell don’t want another website plagiarising this.
Search engine ranking
Search engines don’t like to see ‘borrowed’ content either. Search engines have smart website crawlers to find and index new pages individually, building a log of pages already searched and new ones. Clever little algorithms sort and rank web pages of the highest quality and relevancy. Any content which is copied is punished – the site will receive a lower ranking on search engine results.
Original content rules
It is imperative to ensure all your website content is original. Authentic content will ensure your webpages are regularly indexed and therefore achieve a higher search engine ranking.
Effectively optimising your webpages for search engines will in turn, receive a greater hit rate to your webpage. Given that there are over 175m searches per hour, you want these web users to go to your website, get to know your business and buy your products and services.
Search engine optimisation is a modern art form. You need to get into the psych of your audience and figure out which key words to focus on. Competitor activity and alternative search engines add to this already tricky task. Creating organic, natural and unique content requires several elements:
Compelling and useful content
We all know good, quality content when we see it – whether it’s through webpages, social media sites, forums and blog posts.
Keywords and keyphrases
Using relevant keywords and phrases that your audience will use is important for SEO. This involves a deeper understanding of how users may search, including whether they are new or experts in the topic.
Web users read information quickly. It’s the nature of being online – everything is fast, easily accessible but just as easily dismissed. Online content has to be relevant, to the point and concise.
100% original content
Greater SEO, a greater reputation and a greater audience size – all from fresh and original content.
Tags:boost search rankings, online marketing, original content, search engine marketing, search engine optimisation, seo
Categorised in: Blog