The economy is on the up… time to boost your marketing

September 5, 2013 10:10 am

It is about time, but it does appear that the economy is on the rise.  Expectations of a base rate rise show that the economy is looking healthier than it has for years and is showing signs of a strong recovery.

GDP is estimated to have risen by 0.7% throughout the second quarter of this year which brings the annual growth rate to nearly 3%.  Retail spending was up by 3% in July and mortgage approvals have hit the highest levels since March 2008.

What does this mean for your business? 

Well, with businesses now seeing more sales and leads in the past three months it is time to think outside the box.  The days of battening down the hatches are slowly heading off into the distance.  It is time to dust off your marketing plan and give it a bit of TLC.

Gone are the days of investing heavily in print and lots of other offline methods of marketing.  It is now time to inject your marketing budget into digital.  Ask yourself questions such as:

  • Is your website up to scratch?
  • Do you have a blog?
  • Are you using social media?
  • What are your Google rankings like?
  • How are you generating new leads?
  • What are your competitors doing within the digital field?

Many businesses make the mistake of just ploughing on as they did, pre-recession.  But you need to speculate to accumulate at times like this.  Make sure that you are really looking at the areas in which you want to be visible and how you can reach your customer base.  There is no time to rest on your laurels, the quiet period is over.

Remember, digital marketing… it is time for that eagerly awaited boost.

Categorised in: Blog