The do’s and don’ts for fresh content

August 5, 2013 10:22 am

You may have already heard, but fresh content is key to helping boost your website and increase your rankings.  If you haven’t then at least you know now!

Google puts great emphasis on rich, fresh content.  That is content that both Google can read, and your audience can too.  SEO content is designed for two audiences, but it is your web visitors that are the most important.  Your content should be interesting, coherent and something that people will want to share.

Here are the do’s and don’ts for fresh content:

Do write often 

Make sure you are updating your blog and pushing good content out on a weekly basis.

Don’t forget to edit your posts 

Make sure that you edit your posts.  Check for spellings, format your posts correctly and make sure that they are a good read.

Do offer advice, tips and interesting information 

Your posts don’t have to be stuffy and boring.  See what is happening in your industry, what is going on in the news and what topics are trending on social media. That way you will be offering your audience something of true value.

Don’t forget to add images 

Images will help to make your blog post look more interesting. It will break up the text and make it look more appealing when you post a link on social media.

Do stick with your tone of voice 

Try and aim for consitancy with your blog posts.  A blog is the ideal place to use a friendly tone of voice.  Talk to your audience as if they are in front of you.  Don’t be too technical or use jargon that they won’t understand.

Don’t forget to encourage everyone to share 

Add social media sharing buttons to your posts.  That way you are making it easier for people to share your posts through social media.  And don’t forget to actually upload your blog posts to your Facebook, Twitter, LinkedIn and other social media accounts.

Regular, interesting and consistent copy will not only give your readers something of value, but will also make Google very happy!

 


Categorised in: Blog