The do’s and dont’s for a great video

February 28, 2013 11:13 am

As you may have guessed, we at mmadigital really believe in the power of video for your business. Video has so many added benefits for your brand, but it is important that you understand the do’s and dont’s for a good video before you start shooting!

As we have mentioned many a time, a corporate video is the ideal way to get your point across in the simplest and most effective way. Whether you want to convey a complicated message, highlight a new product, or just fancy doing something fun and quirky, a corporate video is the best way to do this.

Despite the varied plus points of corporate video it is still in its infancy for many businesses. But a well produced video can really put your business ahead of its competition.

To help you get started here are the do’s and don’ts for an effective corporate video:

Do tell a story

You can use a corporate video to engage your audience and tell a story. Remember, a picture can tell a thousand words. But make your video count. Careful story boarding and planning are essential.

Don’t lie

It is vital that your video tells the truth. It is fine to be comical and use humour, but be careful when stating facts. Your video will be shared across a wide range of social networking sites and blogs, so make sure it is a true representation of what you want people to see.

Do keep it short

If you have a long video that doesn’t capture your audience in a few seconds, then chances are you have lost them. Aim for something between 30 seconds to two or so minutes. Any longer and your audience may switch off. Imagine your audience are like goldfish, they don’t have a particularly long attention span. So grab them from the offset.

Don’t forget about your call to action

Some online videos are super clever and contain some really interesting content. But what they fail to deliver is a call to action. Make sure that at some point you encourage your audience to do something, to take action. This can be as simple as a contact number or directing your audience to your website.

Do measure it

It is all very well having a superb corporate video, but if you fail to measure its reach, and how much it is shared, then you won’t know how well it is doing. Add analytics to your site or sign up for YouTube analytics.

Don’t forget social media

Social media is an extremely powerful tool. Once your video is on your website make sure that you share it across your social media networks. Tweet it regularly, direct message it to clients and share it across Facebook. That way you will encourage it to go viral. Keep repeating this pattern, and share it with other businesses who will tweet it for you. Offer to do the same for them. Sharing is caring as they say.

Do use a professional video production company

You will want your video to be pretty slick. By using an agency that specialises in video production you will be able to pass your video into the hands of a professional. Make sure you check out their past examples too!

Overall the key is to just go with it and get a great corporate video out there. Try not to over-think it and encourage feedback. It is the year for video…lights, camera, action.


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