The benefits of corporate video production

February 2, 2012 12:21 pm

More and more companies are using videos to promote their brands online. Corporate video production as a part of marketing strategy is growing. mmadigital use it to promote their own services and also their clients’ products and services.

Corporate video productionWhy?
The explanation is simple. We are all accustomed to watching things on screen – the TV, our PC, our ipads, iphones or smart phones. So it’s no wonder that 70% of online visitors watch videos or that visitors to YouTube spend an average of 27 minutes a day watching them (comscore, eMarketer, NYTimes 2007).

Why should you have a corporate video?
Simply because corporate videos online help to move you up the search engine rankings and it’s all about being seen and heard by those who will engage and buy your product or service.

There are a few must-dos that any company considering corporate video for marketing should take into account:

  • Know what you hope to achieve with the production of a video
  • Know who you are targeting with your video
  • Know where and how you want to use it
  • Sell the benefits of your product or service rather than talk about who you are
  • Make sure the video supports and reflects your brand
  • Consider how you will distribute your video or get it in front of your target audience
  • Book a free consultation to discuss these points and the production of the video with mmadigital

Our video production team can manage all of the above for you. We would start with a discussion and briefing from you and then our team would generate ideas and create a storyboard. The storyboard shows you the sequence of your video visually. Once that is agreed we would write a script and select a presenter through discussion with you.

After that it’s production time and we can direct the shoot, take care of editing and produce your finished online video.

If the corporate video is for your website, we can also ensure that it is optimised so that the search engines find it.

We would recommend that it is part of your bigger marketing campaign so that it reaches your target audience via your newsletter/email campaign.

You can see examples of corporate videos on our website ranging in styles from interviews to promotional voice-overs.

mmadigital are on hand to help with your company’s on-screen debut; for a FREE consultation about your corporate video, just give us a call on 0161 452 0311 or use our contact form to send us a message.

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