Tag Archive: website

Why 79% of enquiries are not converting into cases, and steps you can take to improve your conversion

October 27, 2017 3:19 pm Leave your thoughts

Enquiries generated from online marketing has been the primary focus of firms we have had the pleasure to work with over the past 7 years, but ensuring those leads pay their way requires the right systems & processes to convert them, and convert them quickly. So, what are clients’ expectations, how is the legal sector performing & responding and what are the practical steps you can take to convert them into top-line growth for your firm? Read on… Client expectations now and in 2020 Focusing on the client experience during the ‘consideration’ stage of the typical ‘buying journey’, we have pulled together findings from a variety of sources to highlight expectations (see graphic). What about the expectations of, excuse the term ‘millennials’ – the demographic that will make up a significant proportion of your prospective client pool by 2020? Positive emotional connection is the #1 predictor of whether a millennial will…


A health kick

January 5, 2012 2:04 pm Leave your thoughts

mmadigital would like to wish you a Happy New Year. Hopefully you have had a well deserved rest and are now ready and raring to go this New Year. January is one of those times when we take a look at ourselves and think about what we might do differently. Maybe you have plans to start running? To join a gym? Or to eat better? Whatever it is chances are it is health related in order to give your body an overhaul. But what about your business? Keeping your business healthy and getting it ready for the New Year is something that we are keen to help you with. When it comes to the marketing of your business there is no better time to review it than at the start of the year. As with all resolutions you can often begin with some great ideas but following them through is…


Christmas Special from mmadigital

December 7, 2011 9:44 pm Leave your thoughts

Another year is coming to an end.  Has your marketing strategy worked for you this year?  Has it gained you more customers, got your name out to a relevant audience?  Have you adopted a marketing policy for your social media?  Or do you feel you need to think again or worse still, don’t know? Sign up for  our free marketing health check before Christmas and as it’s the season of good cheer, we’ll send you £50 worth of John Lewis vouchers.  Sounds like an offer you can’t refuse? What does a health check involve?  We discuss with you either face to face, on the telephone or online about all those things you’d like to achieve such as a number one rating on Google, a more dynamic website, or simply more customers. Our team of experts will tell you how we can achieve these things for you.  We’ll agree a one…


How Social Media is vital to SEO

November 16, 2011 10:33 am Leave your thoughts

It’s true, Mymarketing AID knows that Social Media is very important, vital even, to your rankings in any search engine listings. Simply using keywords in your web content is not enough, it’s only a part of the optimisation and ranking process.  Search engines now want to know how good your website is by looking at the number of backlinks your site or blog has. As with all technology nothing stays still for long which is why search engines are now recognising social signals or links to influential people on Social Media sites like Facebook, Twitter and LinkedIn add to the quality of your page and get you ranked higher. Here are Mymarketing AID’s top reasons why social media is vital to SEO: 1. Social Media sites let you tap into existing traffic sources 2. Social Media is a time saver as you just need to upload your content, keywords and…


Mymarketing AID’s top 10 tips for SEO

November 10, 2011 4:46 pm Leave your thoughts

Search Engine Optimisation is necessary to bring visitors to your site. If you’ve taken the time to write some copy for a webpage or a blog, then you want it to be found. However good your copy may be, if no one reads it, then it will not bring in business! As specialists in this area, Mymarketing AID have some tips about being seen, using SEO techniques: 1. Use page titles that accurately and concisely describe the content of your page to get higher ranking in search engine optimisation; use the main keyword in the title at least once 2. Your title should not be longer than 70 characters – this is the most that will show up in a search engine 3. Place your keywords nearer the front of titles and copy to ensure visibility and higher rankings with search engines 4. Using keyword(s) in the title means search…


Are you giving it enough klout?

October 19, 2011 3:43 pm Leave your thoughts

As we all know the Internet is a very powerful tool.  Measuring just how powerful your website and online brand is can often be tricky.  Is it about how many unique visitors you have? How many people tweet about you each day?  Or how many hits a day you have on your website?  What do you measure and why?    Well the simple answer is all of it!  Your next question is probably how?  Well at MyMarketingAID we specialise in helping you to ensure that your website is highly influential and recognised and that is where Klout comes in. MyMarketingAID is here to help you find your Klout score. A score that is essentially a ranking of how useful and valid your online content is to your audience.   Basically the higher your Klout score the better your content and more engaged your audience is!  Simple really! The Internet is…


The top benefits of outsourcing your marketing

October 5, 2011 7:28 pm Leave your thoughts

Let’s face it, you are professionals at your job whatever business you are in but you don’t necessarily have any marketing expertise or the time to plan strategically let alone implement a marketing plan for your business. At Mymarketing AID we have a team of professional marketing personnel who have cut their teeth on blue chip clients handling budgets you may probably only dream of!  No matter what business you are in, outsourcing your marketing to us has many benefits, here are the top ten: 1. We will start with an audit of your current marketing strategy and report back 2. Let us develop a strategic plan with or for you 3. Then let us implement the marketing plan in both digital or print media 4. Any marketing we undertake, we will evaluate and give you feedback 5. We can migrate your traditional print media to digital if you require 6. If you need a rebrand…


Copywriting services at mmadigital

September 23, 2011 4:42 pm Leave your thoughts

Do you ever get stuck for words?  Do you ever have trouble condensing what you want to say into the 140 characters for a tweet? We all have blank moments but you can’t afford to let them show in your web copy or other marketing materials.  Mymarketing AID have a team of professional copywriters and marketing professionals who can do this for you; words are our business. We can undertake any kind of copywriting for you from web copy – your shop window on the Internet – to email marketing campaigns, from blog writing to press releases.  Our team can write copy for your promotional materials or direct mail campaigns. We can make sure that the copy is SEO friendly so that you are picked up in search engines and increase your ranking.  This is vitally important to ensure you are ‘seen’. It’s just one of the professional services we…


SEO services from MMA

September 16, 2011 6:26 pm Leave your thoughts

SEO or Search Engine Optimisation ensures your website, webpage, blog or video is more visible.  It is no good having all that valuable information about you or your products sat in the ether if no one can find them. Mymarketing AID can work with you to optimise your Internet visibility and build your business. SEO is one of those acronyms which seem to cover the real meaning in a cloud of jargon that many of us don’t understand – and when we’re told its meaning in full we just nod and make out we understand! However mysterious the term, the team at Mymarketing AID can make sure that the search engines that need the information understand it! Mymarketing AID know how these search engines work and experience tells them what people search for i.e. the actual words typed into search engines like Google, Yahoo and Bing.  With this knowledge they…


10 reasons to call us if you’re an SME in Manchester

September 10, 2011 2:31 pm Leave your thoughts

If you are a small or medium sized business in the Manchester area , the chances are you don’t have a dedicated marketing department, much less a team dedicated to your online marketing, an area you may not have dipped your toes yet. We have some good news for you! mmadigital based in Manchester, Liverpool, Birmingham and London can help.  Digital marketing is a fast growing way of getting your business – whatever it is – seen in your marketplace.  We know the digital marketing business well – we are experts in this field.  Here’s what we can do for you: 1. Marketing review We can assess your current marketing plan to see what is working and what isn’t; we can revamp your plan and work with   you to achieve these. 2. Use us as a Marketing consultancy To take a good look at all your marketing activities, evaluate and assess strategies…