Tag Archive: video

The benefits of corporate video production

February 2, 2012 12:21 pm Leave your thoughts

More and more companies are using videos to promote their brands online. Corporate video production as a part of marketing strategy is growing. mmadigital use it to promote their own services and also their clients’ products and services. Why? The explanation is simple. We are all accustomed to watching things on screen – the TV, our PC, our ipads, iphones or smart phones. So it’s no wonder that 70% of online visitors watch videos or that visitors to YouTube spend an average of 27 minutes a day watching them (comscore, eMarketer, NYTimes 2007). Why should you have a corporate video? Simply because corporate videos online help to move you up the search engine rankings and it’s all about being seen and heard by those who will engage and buy your product or service. There are a few must-dos that any company considering corporate video for marketing should take into account:…

Why companies are turning to the internet to boost sales

October 18, 2011 3:26 pm Leave your thoughts

More money was spent on online advertising than on television advertising in the UK in the first six months of 2011. Spend on internet advertising rocketed to £2.26bn, according to a study compiled by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Read the report here. The rapid growth in internet advertising was also driven by a surge in spending on online video content to £45m, and the growth of paid-for search. Guy Phillipson, chief executive of IAB, said: “Online offers a potent combination for all marketers, and the indications are that double-digit growth will continue in the UK.” Fast-moving consumer goods (FMCG) companies were the second biggest spenders on online display ads, closely followed by finance businesses, and entertainment and media companies. An increase in the number of people accessing the internet helped to boost growth, but advertisers were also persuaded to increase their spend online by increasingly sophisticated tools for…

Online video production – how mmadigital can help

August 26, 2011 6:37 pm Leave your thoughts

Arguably we find it easier to watch a story than read it especially online.  That’s how things have developed over the last 100 years or so.  First the moving picture (silent in 1895, talkies in 1927) and the TV (first broadcast in UK 1929). It wasn’t until 1995 that easily portable home video cameras appeared and now every digital appliance seems to also house a digital recorder. We are obsessed with the format. Did you know that YouTube had 174 million visitors a month two years ago?  A visitor rate that is growing fast as that is a 76% increase on the statistics for two years earlier!  YouTube is huge!  More video content is uploaded to YouTube in a 60 day period than the three major U.S. television networks created in 60 years. So if video is so popular, have you got videos on your website?  They are a really…