Tag Archive: seo

How to dominate Google’s 1st page for Medical Negligence & Personal Injury

September 13, 2017 1:47 pm Leave your thoughts

We recently reported on the 274% increase in the price of medical negligence PPC advertising on search engines such as Google, but what does it take to grab one of the top organic (aka natural) search result positions? Law firms looking to generate any personal injury (PI) related enquiries online will consistently see Slater & Gordon (S&G), Irwin Mitchell (IM) and National Accident Helpline (NAH) topping organic search engine results. In fact, if you look at the top 20 personal injury related keywords right now (incl. “medical negligence”; “no win no fee” & “injury lawyer”), S&G, IM and NAH feature in the top 3 positions for 18 of those keywords.   There is no shortage of SEO guides on the world-wide-web, with ‘magic formulas’ on how to get to No.1 on Google – even personal videos by Matt Cutts, former SEO specialist at Google. What this article is here to shed light…


What is Pinterest?

March 1, 2012 1:05 pm Leave your thoughts

It’s a social media site where you collect images and pin them to virtual ‘mood’ boards. What’s all the hype about? It’s gaining in momentum like a storm. Last September there were 1.7 million users worldwide; by December this figure was up to 7 million and almost 14 million by January (ComScore). In the UK a quarter of a million visited in January and stayed on-site for an average of 25 minutes for the month. One American company reported an additional 150 webpage views directly from Pinterest and 2 direct sales – all in 30 days Another reported a 75% increase in web traffic and another, an increase of 446%! How do Mymarketing AID see it working for business? You pin images that link directly back to your website – good for getting customers there and for SEO Follow other pinners – look for the most popular or those with…


The benefits of corporate video production

February 2, 2012 12:21 pm Leave your thoughts

More and more companies are using videos to promote their brands online. Corporate video production as a part of marketing strategy is growing. mmadigital use it to promote their own services and also their clients’ products and services. Why? The explanation is simple. We are all accustomed to watching things on screen – the TV, our PC, our ipads, iphones or smart phones. So it’s no wonder that 70% of online visitors watch videos or that visitors to YouTube spend an average of 27 minutes a day watching them (comscore, eMarketer, NYTimes 2007). Why should you have a corporate video? Simply because corporate videos online help to move you up the search engine rankings and it’s all about being seen and heard by those who will engage and buy your product or service. There are a few must-dos that any company considering corporate video for marketing should take into account:…


5 ways to give your business a boost this January

January 12, 2012 12:33 pm Leave your thoughts

For many businesses January can be a slow month. After all the relaxation over the Christmas holidays it can be tough to get back into the swing of things. Alternatively it can be so busy that you simply don’t have time to plan and take stock of what needs to be done this year. Well here at Mymarketing AID we have a few helpful ways that you can give your business a boost this January. You see, at Mymarketing AID, we are always looking for handy hints and tips that are simple to implement but have a real impact on your business. Get social media savvy If you are yet to hop on the social media bandwagon then make this month is the month that you do. Facebook, Twitter and LinkedIn are great ways to promote your business, get your name out there and let everyone know what you are…


A health kick

January 5, 2012 2:04 pm Leave your thoughts

mmadigital would like to wish you a Happy New Year. Hopefully you have had a well deserved rest and are now ready and raring to go this New Year. January is one of those times when we take a look at ourselves and think about what we might do differently. Maybe you have plans to start running? To join a gym? Or to eat better? Whatever it is chances are it is health related in order to give your body an overhaul. But what about your business? Keeping your business healthy and getting it ready for the New Year is something that we are keen to help you with. When it comes to the marketing of your business there is no better time to review it than at the start of the year. As with all resolutions you can often begin with some great ideas but following them through is…


Christmas Special from mmadigital

December 7, 2011 9:44 pm Leave your thoughts

Another year is coming to an end.  Has your marketing strategy worked for you this year?  Has it gained you more customers, got your name out to a relevant audience?  Have you adopted a marketing policy for your social media?  Or do you feel you need to think again or worse still, don’t know? Sign up for  our free marketing health check before Christmas and as it’s the season of good cheer, we’ll send you £50 worth of John Lewis vouchers.  Sounds like an offer you can’t refuse? What does a health check involve?  We discuss with you either face to face, on the telephone or online about all those things you’d like to achieve such as a number one rating on Google, a more dynamic website, or simply more customers. Our team of experts will tell you how we can achieve these things for you.  We’ll agree a one…


Google + for your business

December 1, 2011 2:31 pm Leave your thoughts

Although Google+ is still in its infancy, it has gained 40 million users in just a few months which gives some indication of its pick-up and how ‘hot’ it is. You no longer need an invitation to join and businesses can build their own Brand pages for visibility and SEO purposes. Stream Its features, whilst similar to other Social Networking sites, have some extras and of course different names. Google+ Stream = newsfeed but using the Circles feature with Stream means you can switch which Stream you see at any time i.e. click on your business circle when in Stream and only get newsfeed from that Circle. This is a useful feature and helps to maintain that ‘clean’ appearance. Similarly if you want to update your status, just click on share to select who you sees your updates – one friend, a selected circle or everyone. Search and Sparks Using…


How Social Media is vital to SEO

November 16, 2011 10:33 am Leave your thoughts

It’s true, Mymarketing AID knows that Social Media is very important, vital even, to your rankings in any search engine listings. Simply using keywords in your web content is not enough, it’s only a part of the optimisation and ranking process.  Search engines now want to know how good your website is by looking at the number of backlinks your site or blog has. As with all technology nothing stays still for long which is why search engines are now recognising social signals or links to influential people on Social Media sites like Facebook, Twitter and LinkedIn add to the quality of your page and get you ranked higher. Here are Mymarketing AID’s top reasons why social media is vital to SEO: 1. Social Media sites let you tap into existing traffic sources 2. Social Media is a time saver as you just need to upload your content, keywords and…


Mymarketing AID’s top 10 tips for SEO

November 10, 2011 4:46 pm Leave your thoughts

Search Engine Optimisation is necessary to bring visitors to your site. If you’ve taken the time to write some copy for a webpage or a blog, then you want it to be found. However good your copy may be, if no one reads it, then it will not bring in business! As specialists in this area, Mymarketing AID have some tips about being seen, using SEO techniques: 1. Use page titles that accurately and concisely describe the content of your page to get higher ranking in search engine optimisation; use the main keyword in the title at least once 2. Your title should not be longer than 70 characters – this is the most that will show up in a search engine 3. Place your keywords nearer the front of titles and copy to ensure visibility and higher rankings with search engines 4. Using keyword(s) in the title means search…


Why the need for social media?

October 24, 2011 10:28 am Leave your thoughts

It is hard to imagine life before social media. Here at MyMarketingAID we would quite simply be lost without it. What’s more is that the concept of social media is dynamic, fast moving and constantly changing. At MyMarketingAID we understand how important it is to keep on board of the social media train. Fall off and you fall behind. Forget to get on and you are left standing on the sidelines. It is now recognised that over 70% of small and medium sized business use social media in one way or another to promote their company. But why is it so important I hear you ask? Well social media is more than just a tweet here or a Facebook comment there. In the business world it is one very powerful tool indeed. Here are a few reasons why; Lead generation Your contacts and clients can refer and recommend you to…