Tag Archive: search engine optimisation

What is Pinterest?

March 1, 2012 1:05 pm Leave your thoughts

It’s a social media site where you collect images and pin them to virtual ‘mood’ boards. What’s all the hype about? It’s gaining in momentum like a storm. Last September there were 1.7 million users worldwide; by December this figure was up to 7 million and almost 14 million by January (ComScore). In the UK a quarter of a million visited in January and stayed on-site for an average of 25 minutes for the month. One American company reported an additional 150 webpage views directly from Pinterest and 2 direct sales – all in 30 days Another reported a 75% increase in web traffic and another, an increase of 446%! How do Mymarketing AID see it working for business? You pin images that link directly back to your website – good for getting customers there and for SEO Follow other pinners – look for the most popular or those with…


Reasons to sign up to the mmadigital newsletter

February 16, 2012 1:43 pm Leave your thoughts

Not another newsletter I hear you say? Well regular newsletters – the one from mmadigital goes out once a fortnight – that give you interesting even captivating content and aren’t repetitive are the best. Here at mmadigital we use our newsletter to keep you up to date with what’s happening in the world of digital marketing. For instance our latest newsletter gives you some interesting information and some great tips about marketing your business. We highlighted Klout as a source of measuring how much clout or influence you’ve got on your social media sites. Useful because we all need to measure and account for the ways in which we conduct our digital marketing. Alongside we also give you top tips for keeping your business blog interesting and well read, not to mention well-optimised, so that it keeps you high on those search engine rankings. mmadigital’s newsletter aims to engage you…


The benefits of corporate video production

February 2, 2012 12:21 pm Leave your thoughts

More and more companies are using videos to promote their brands online. Corporate video production as a part of marketing strategy is growing. mmadigital use it to promote their own services and also their clients’ products and services. Why? The explanation is simple. We are all accustomed to watching things on screen – the TV, our PC, our ipads, iphones or smart phones. So it’s no wonder that 70% of online visitors watch videos or that visitors to YouTube spend an average of 27 minutes a day watching them (comscore, eMarketer, NYTimes 2007). Why should you have a corporate video? Simply because corporate videos online help to move you up the search engine rankings and it’s all about being seen and heard by those who will engage and buy your product or service. There are a few must-dos that any company considering corporate video for marketing should take into account:…


Why you need to use Google +

January 19, 2012 6:04 pm Leave your thoughts

Mymarketing Aid knows how important Google+ is to business.  We advise all businesses who haven’t, to get themselves a Google + page now.  Google+ is growing bigger by the day with over 1 million pages receiving over 5 billion visits every day.  Think how much business that could mean for you. Searching with the plus symbol before your brand name will automatically direct searchers to your Google+ page.  Google show you how: +YouTube. Mymarketing AID recommend Google+ because 1. Just having a profile on Google + immediately raises your search engine ranking on Google organically.  As Google has 80% of the search engine market that’s good enough reason 2. When your customers ‘like’ you on Google+ that immediately makes a difference to online search results shunting you higher up the rankings 3. With Google+ the ability to segment your followers using the circle app means you can target your marketing…


Christmas Special from mmadigital

December 7, 2011 9:44 pm Leave your thoughts

Another year is coming to an end.  Has your marketing strategy worked for you this year?  Has it gained you more customers, got your name out to a relevant audience?  Have you adopted a marketing policy for your social media?  Or do you feel you need to think again or worse still, don’t know? Sign up for  our free marketing health check before Christmas and as it’s the season of good cheer, we’ll send you £50 worth of John Lewis vouchers.  Sounds like an offer you can’t refuse? What does a health check involve?  We discuss with you either face to face, on the telephone or online about all those things you’d like to achieve such as a number one rating on Google, a more dynamic website, or simply more customers. Our team of experts will tell you how we can achieve these things for you.  We’ll agree a one…


Google + for your business

December 1, 2011 2:31 pm Leave your thoughts

Although Google+ is still in its infancy, it has gained 40 million users in just a few months which gives some indication of its pick-up and how ‘hot’ it is. You no longer need an invitation to join and businesses can build their own Brand pages for visibility and SEO purposes. Stream Its features, whilst similar to other Social Networking sites, have some extras and of course different names. Google+ Stream = newsfeed but using the Circles feature with Stream means you can switch which Stream you see at any time i.e. click on your business circle when in Stream and only get newsfeed from that Circle. This is a useful feature and helps to maintain that ‘clean’ appearance. Similarly if you want to update your status, just click on share to select who you sees your updates – one friend, a selected circle or everyone. Search and Sparks Using…


How Social Media is vital to SEO

November 16, 2011 10:33 am Leave your thoughts

It’s true, Mymarketing AID knows that Social Media is very important, vital even, to your rankings in any search engine listings. Simply using keywords in your web content is not enough, it’s only a part of the optimisation and ranking process.  Search engines now want to know how good your website is by looking at the number of backlinks your site or blog has. As with all technology nothing stays still for long which is why search engines are now recognising social signals or links to influential people on Social Media sites like Facebook, Twitter and LinkedIn add to the quality of your page and get you ranked higher. Here are Mymarketing AID’s top reasons why social media is vital to SEO: 1. Social Media sites let you tap into existing traffic sources 2. Social Media is a time saver as you just need to upload your content, keywords and…


Mymarketing AID’s top 10 tips for SEO

November 10, 2011 4:46 pm Leave your thoughts

Search Engine Optimisation is necessary to bring visitors to your site. If you’ve taken the time to write some copy for a webpage or a blog, then you want it to be found. However good your copy may be, if no one reads it, then it will not bring in business! As specialists in this area, Mymarketing AID have some tips about being seen, using SEO techniques: 1. Use page titles that accurately and concisely describe the content of your page to get higher ranking in search engine optimisation; use the main keyword in the title at least once 2. Your title should not be longer than 70 characters – this is the most that will show up in a search engine 3. Place your keywords nearer the front of titles and copy to ensure visibility and higher rankings with search engines 4. Using keyword(s) in the title means search…


SEO for beginners

October 8, 2011 12:29 pm Leave your thoughts

Search Engine Optimisation (SEO) is imperative for your website or blog if you want them to be seen at all!  Mymarketing Aid is always on hand to help you with this but for now let’s just explain the basics of SEO. SEO is a tool to make your website accessible to search engine – Google, Yahoo, Bing – when a query is fired at them.  SEO is about getting your ranking on the search engines as high as possible.  It’s known fact that in the main, people search on the first listings on a search page so it’s important to get your website ranked as high as possible. One of the ways this is done is by using keywords in your web copy.  Keywords are the words that searchers will use when looking for your services or products.  So when you are writing web copy or your blog, remember to…


The top benefits of outsourcing your marketing

October 5, 2011 7:28 pm Leave your thoughts

Let’s face it, you are professionals at your job whatever business you are in but you don’t necessarily have any marketing expertise or the time to plan strategically let alone implement a marketing plan for your business. At Mymarketing AID we have a team of professional marketing personnel who have cut their teeth on blue chip clients handling budgets you may probably only dream of!  No matter what business you are in, outsourcing your marketing to us has many benefits, here are the top ten: 1. We will start with an audit of your current marketing strategy and report back 2. Let us develop a strategic plan with or for you 3. Then let us implement the marketing plan in both digital or print media 4. Any marketing we undertake, we will evaluate and give you feedback 5. We can migrate your traditional print media to digital if you require 6. If you need a rebrand…