Tag Archive: online

Why 79% of enquiries are not converting into cases, and steps you can take to improve your conversion

October 27, 2017 3:19 pm Leave your thoughts

Enquiries generated from online marketing has been the primary focus of firms we have had the pleasure to work with over the past 7 years, but ensuring those leads pay their way requires the right systems & processes to convert them, and convert them quickly. So, what are clients’ expectations, how is the legal sector performing & responding and what are the practical steps you can take to convert them into top-line growth for your firm? Read on… Client expectations now and in 2020 Focusing on the client experience during the ‘consideration’ stage of the typical ‘buying journey’, we have pulled together findings from a variety of sources to highlight expectations (see graphic). What about the expectations of, excuse the term ‘millennials’ – the demographic that will make up a significant proportion of your prospective client pool by 2020? Positive emotional connection is the #1 predictor of whether a millennial will…


The benefits of corporate video production

February 2, 2012 12:21 pm Leave your thoughts

More and more companies are using videos to promote their brands online. Corporate video production as a part of marketing strategy is growing. mmadigital use it to promote their own services and also their clients’ products and services. Why? The explanation is simple. We are all accustomed to watching things on screen – the TV, our PC, our ipads, iphones or smart phones. So it’s no wonder that 70% of online visitors watch videos or that visitors to YouTube spend an average of 27 minutes a day watching them (comscore, eMarketer, NYTimes 2007). Why should you have a corporate video? Simply because corporate videos online help to move you up the search engine rankings and it’s all about being seen and heard by those who will engage and buy your product or service. There are a few must-dos that any company considering corporate video for marketing should take into account:…


Are you giving it enough klout?

October 19, 2011 3:43 pm Leave your thoughts

As we all know the Internet is a very powerful tool.  Measuring just how powerful your website and online brand is can often be tricky.  Is it about how many unique visitors you have? How many people tweet about you each day?  Or how many hits a day you have on your website?  What do you measure and why?    Well the simple answer is all of it!  Your next question is probably how?  Well at MyMarketingAID we specialise in helping you to ensure that your website is highly influential and recognised and that is where Klout comes in. MyMarketingAID is here to help you find your Klout score. A score that is essentially a ranking of how useful and valid your online content is to your audience.   Basically the higher your Klout score the better your content and more engaged your audience is!  Simple really! The Internet is…


Web Design and Development

August 31, 2011 10:51 pm Leave your thoughts

Every business has a website right?  In this day and age you can’t afford not to.  Most of us check online before we purchase anything even if the final conversion is made face to face.  With this the case then your online communications need to be clear, relevant and concise.  That’s where Mymarketing AID comes in – we can help you achieve this and increase your business turnover. Web design is the first point of call in any digital marketing plan.  It says everything about your business; it is your online shop window if you like.  It has a number of jobs to do from reflecting your brand to improving your turnover.  We know this is a broad span but believe us it can be achieved. Mymarketing AID starts with a consultation to discuss what you want and expect your website to achieve and we provide advice about how we…