Tag Archive: online marketing

The importance of original copy on your website

July 21, 2011 12:27 pm Leave your thoughts

As a business, it is of the highest importance that your website content is 100% original. Why? Original copy ensures your search engine optimisation (SEO) is on top form.  It also means web users will approve of your business more highly. That’s right, no-one likes a copycat – not search engines or your visitors! So it’s time to get creative, original, unique, authentic and genuine!   Search engines There are over 4bn searches per day on search engines such as Google, Bing and Yahoo.  This number is continually rising among consumers and professionals.  Therefore, it is imperative that your search engine marketing is of the highest quality, if you want to stay in the good books of search engines. Business reputation Copying content will have negative effects on your business and website. People love searching the web, therefore they are likely to be viewing a few websites until one sticks. …