Tag Archive: new technology

Medical negligence PPC ads on Google rocketed to £23 per click!

August 17, 2017 6:59 pm Leave your thoughts

Are you currently spending or planning to commit budget on PPC advertising to generate medical negligence case enquiries, either on your own or through an agency? Online marketing is the fastest-growing channel to generate new case enquiries and it’s not letting up, with significant budgets being earmarked in particular to pay-per-click advertising campaigns.  A far fetch from firms’ first forays into Yellow Pages advertising 30 years ago, predominantly due to remarkable levels of individualised targeting of consumers. As digital specialists immersed in the legal market for seven years, we track law firms’ advertising activity on Google; the costs of obtaining clicks on target keywords; and importantly what types of cases are converted from those clicks.   What’s the latest on the medical negligence PPC market? Since our last article on the effect of Clinical Negligence Reforms on digital marketing, we have seen the cost-per-click of target keywords go through the…


How technology hooks us in

March 22, 2012 5:44 pm Leave your thoughts

The Ideal Home Show at Earls Court (until 1st April) has seen some changes over the years not least in gadgets.  From the vacuum cleaner to the fridge to the microwave, the show has highlighted what have all been seen as radical changes in their day. This year, the shows 104th, the House of the Future highlights a number of ‘improbable’ high tech suggestions.  As they are rolled out new gadgets or technology always seem improbable. The smelly robot One of the interesting new inventions is a device, the Olly, which fills the room with strawberry scent when you receive a new tweet.  The Olly basically tunes into what you’re up to online.  This smelly robot as MSN refer to it, might waft your partner’s perfume or aftershave through the room when they Facebook you.  There are possibly many more opportunities for it to tune into what you are watching…