Tag Archive: law firms

Law firms going digital. Rise in digital marketing for new business acquisition.

April 13, 2018 9:13 pm Leave your thoughts

According to the latest Financial Benchmarking Survey from the Law Management Section of the Law Society, the overall median marketing budget was 2.1%, with a quarter spending over 3% and a quarter just 1%. For the majority of UK law firms who responded to our latest digital marketing survey, this amounts to an annual budget of between £20,000 and £200,000. So how much of this budget was allocated to digital marketing in 2017 and how does this compare to firms’ plans for 2018? Analysis and commentary about marketing in the UK legal market state that most firms do not expect their overall marketing budgets to change much at all in 2018. What we are likely to see, however, is that digital marketing expenditure as a percentage of overall marketing budgets will increase by 30%. This increase is driven predominantly by B2B law firms; however, consumer law firms – particularly those…

Medical negligence PPC ads on Google rocketed to £23 per click!

August 17, 2017 6:59 pm Leave your thoughts

Are you currently spending or planning to commit budget on PPC advertising to generate medical negligence case enquiries, either on your own or through an agency? Online marketing is the fastest-growing channel to generate new case enquiries and it’s not letting up, with significant budgets being earmarked in particular to pay-per-click advertising campaigns.  A far fetch from firms’ first forays into Yellow Pages advertising 30 years ago, predominantly due to remarkable levels of individualised targeting of consumers. As digital specialists immersed in the legal market for seven years, we track law firms’ advertising activity on Google; the costs of obtaining clicks on target keywords; and importantly what types of cases are converted from those clicks.   What’s the latest on the medical negligence PPC market? Since our last article on the effect of Clinical Negligence Reforms on digital marketing, we have seen the cost-per-click of target keywords go through the…