Tag Archive: google

SEO for beginners

October 8, 2011 12:29 pm Leave your thoughts

Search Engine Optimisation (SEO) is imperative for your website or blog if you want them to be seen at all!  Mymarketing Aid is always on hand to help you with this but for now let’s just explain the basics of SEO. SEO is a tool to make your website accessible to search engine – Google, Yahoo, Bing – when a query is fired at them.  SEO is about getting your ranking on the search engines as high as possible.  It’s known fact that in the main, people search on the first listings on a search page so it’s important to get your website ranked as high as possible. One of the ways this is done is by using keywords in your web copy.  Keywords are the words that searchers will use when looking for your services or products.  So when you are writing web copy or your blog, remember to…

Applications available on Google Chrome

September 21, 2011 3:48 pm Leave your thoughts

Google Chrome is a web browser known for its speed, simplicity and efficiency, and security.  Of course there is more to Google Chrome that makes it very attractive:  themes and incognito mode and applications or in the more IT ‘street-speak’, it will run apps. With i- and smart-phones leading the way with these it is no wonder that they would become available for your pc too.  Google Chrome is well on the way to offering a whole bunch of useful ones. Free apps There are a number of free apps available which can be downloaded to Google Chrome which allow you even faster access to certain areas particularly for blogging or linking your social media sites.  Google Chrome’s site lists 670 free apps currently.  Some obviously do similar jobs to one another but they are all designed to simplify and speed up things you probably already do. A small sample,…

What is SEO and how can it help your business?

August 24, 2011 5:09 pm Leave your thoughts

SEO or Search Engine Optimisation to give it its full title is a way of promoting your digital presence, your website in particular but also your blog if you have one. Organic SEO makes sure that search engines find your website via keywords or phrases that rank your listing higher in the search engine stakes. The more times your site or page appears in the search engines the higher up the page you are listed. In turn, this makes you more visible to a higher number of searchers so that when they are looking for something you can offer, your website comes higher in the search engine listing.  The very way that search engines list, encourages us to look at the top listed sites that match our search criteria first. Experts will consider the search engine that your target audience use most.  However there are three main search engines and…

Facebook for Business

July 28, 2011 1:38 pm Leave your thoughts

Businesses have been joining social network sites for a long time now.  By using social networking sites such as Facebook and Twitter, companies gain more visibility to their audiences and instant customer interaction online. In the face of Google+ bringing real competition to the world of social networking, where businesses are rapidly jumping aboard Google+, it comes as no surprise Facebook are attempting to mitigate customers and businesses leaving Facebook. Although Facebook is being used by marketers, it appears that the process of marketing products and services is complex.  Facebook has introduced a new site called Facebook for Business, which provides a clear guide on how to use Facebook’s marketing features. Facebook hopes to provide more guidance for advertising and marketing on this prolific social network.  Facebook for Business step-by-step guides make it easier for marketers and small businesses to place adverts, deals, social plugins and sponsored stories.

Formatting tips for Google+

July 19, 2011 5:48 pm Leave your thoughts

Google has attempted to break in to social networking for a while… you may remember Buzz and Wave. If not, well, no-one else can either! However, Google is bringing us a new social networking platform called Google+, which is currently being rolled out as a limited Beta trial, where membership is only available via invite only. Google+ has a sophisticated user-interface, with unique features such as Hangout, Circles and Spark, which integrates Google+1 and more. There are increasing numbers of people signing up to Google+, where members are even importing their Facebook friends.   Top 5 tips for Google+ So for this reason, we thought we’d share our Top 5 tips for Google+ to help you get the most out of your Google+ experience. Text Formatting You can use the following to add formatting to your posts. Bold Text: *Post* = Post Italicised Text: _Post_ = Post   Strike through…

Google +1 – do you recommend it?

July 8, 2011 11:37 am Leave your thoughts

Google introduced their most significant social feature to its search platform earlier this year.  They have added a one-click button to allow users to recommend and share sites they like with their friends. Yes, a direct rival to Facebook’s ubiquitous ‘Like’ button which appears pretty much everywhere online. These social buttons act as instant signals representing what content is most relevant to the user. How it works Users need to log in to their Google account to share their recommendations with contacts in their Gmail contacts. The small +1 icon appears net to search results and advertisements. These +1’s are visible to the online community. Help businesses Google +1 is characterized as different from the ‘Like’ button from Facebook; Google +1 will only be shared within the context of relevant searches. It will also influence the ranking of sites within search results listings. Users of Google +1 will be able…