Tag Archive: google

How to dominate Google’s 1st page for Medical Negligence & Personal Injury

September 13, 2017 1:47 pm Leave your thoughts

We recently reported on the 274% increase in the price of medical negligence PPC advertising on search engines such as Google, but what does it take to grab one of the top organic (aka natural) search result positions? Law firms looking to generate any personal injury (PI) related enquiries online will consistently see Slater & Gordon (S&G), Irwin Mitchell (IM) and National Accident Helpline (NAH) topping organic search engine results. In fact, if you look at the top 20 personal injury related keywords right now (incl. “medical negligence”; “no win no fee” & “injury lawyer”), S&G, IM and NAH feature in the top 3 positions for 18 of those keywords.   There is no shortage of SEO guides on the world-wide-web, with ‘magic formulas’ on how to get to No.1 on Google – even personal videos by Matt Cutts, former SEO specialist at Google. What this article is here to shed light…


Medical negligence PPC ads on Google rocketed to £23 per click!

August 17, 2017 6:59 pm Leave your thoughts

Are you currently spending or planning to commit budget on PPC advertising to generate medical negligence case enquiries, either on your own or through an agency? Online marketing is the fastest-growing channel to generate new case enquiries and it’s not letting up, with significant budgets being earmarked in particular to pay-per-click advertising campaigns.  A far fetch from firms’ first forays into Yellow Pages advertising 30 years ago, predominantly due to remarkable levels of individualised targeting of consumers. As digital specialists immersed in the legal market for seven years, we track law firms’ advertising activity on Google; the costs of obtaining clicks on target keywords; and importantly what types of cases are converted from those clicks.   What’s the latest on the medical negligence PPC market? Since our last article on the effect of Clinical Negligence Reforms on digital marketing, we have seen the cost-per-click of target keywords go through the…


Why you need to use Google +

January 19, 2012 6:04 pm Leave your thoughts

Mymarketing Aid knows how important Google+ is to business.  We advise all businesses who haven’t, to get themselves a Google + page now.  Google+ is growing bigger by the day with over 1 million pages receiving over 5 billion visits every day.  Think how much business that could mean for you. Searching with the plus symbol before your brand name will automatically direct searchers to your Google+ page.  Google show you how: +YouTube. Mymarketing AID recommend Google+ because 1. Just having a profile on Google + immediately raises your search engine ranking on Google organically.  As Google has 80% of the search engine market that’s good enough reason 2. When your customers ‘like’ you on Google+ that immediately makes a difference to online search results shunting you higher up the rankings 3. With Google+ the ability to segment your followers using the circle app means you can target your marketing…


A health kick

January 5, 2012 2:04 pm Leave your thoughts

mmadigital would like to wish you a Happy New Year. Hopefully you have had a well deserved rest and are now ready and raring to go this New Year. January is one of those times when we take a look at ourselves and think about what we might do differently. Maybe you have plans to start running? To join a gym? Or to eat better? Whatever it is chances are it is health related in order to give your body an overhaul. But what about your business? Keeping your business healthy and getting it ready for the New Year is something that we are keen to help you with. When it comes to the marketing of your business there is no better time to review it than at the start of the year. As with all resolutions you can often begin with some great ideas but following them through is…


Christmas Special from mmadigital

December 7, 2011 9:44 pm Leave your thoughts

Another year is coming to an end.  Has your marketing strategy worked for you this year?  Has it gained you more customers, got your name out to a relevant audience?  Have you adopted a marketing policy for your social media?  Or do you feel you need to think again or worse still, don’t know? Sign up for  our free marketing health check before Christmas and as it’s the season of good cheer, we’ll send you £50 worth of John Lewis vouchers.  Sounds like an offer you can’t refuse? What does a health check involve?  We discuss with you either face to face, on the telephone or online about all those things you’d like to achieve such as a number one rating on Google, a more dynamic website, or simply more customers. Our team of experts will tell you how we can achieve these things for you.  We’ll agree a one…


Google + for your business

December 1, 2011 2:31 pm Leave your thoughts

Although Google+ is still in its infancy, it has gained 40 million users in just a few months which gives some indication of its pick-up and how ‘hot’ it is. You no longer need an invitation to join and businesses can build their own Brand pages for visibility and SEO purposes. Stream Its features, whilst similar to other Social Networking sites, have some extras and of course different names. Google+ Stream = newsfeed but using the Circles feature with Stream means you can switch which Stream you see at any time i.e. click on your business circle when in Stream and only get newsfeed from that Circle. This is a useful feature and helps to maintain that ‘clean’ appearance. Similarly if you want to update your status, just click on share to select who you sees your updates – one friend, a selected circle or everyone. Search and Sparks Using…


How Social Media is vital to SEO

November 16, 2011 10:33 am Leave your thoughts

It’s true, Mymarketing AID knows that Social Media is very important, vital even, to your rankings in any search engine listings. Simply using keywords in your web content is not enough, it’s only a part of the optimisation and ranking process.  Search engines now want to know how good your website is by looking at the number of backlinks your site or blog has. As with all technology nothing stays still for long which is why search engines are now recognising social signals or links to influential people on Social Media sites like Facebook, Twitter and LinkedIn add to the quality of your page and get you ranked higher. Here are Mymarketing AID’s top reasons why social media is vital to SEO: 1. Social Media sites let you tap into existing traffic sources 2. Social Media is a time saver as you just need to upload your content, keywords and…


Mymarketing AID’s top 10 tips for SEO

November 10, 2011 4:46 pm Leave your thoughts

Search Engine Optimisation is necessary to bring visitors to your site. If you’ve taken the time to write some copy for a webpage or a blog, then you want it to be found. However good your copy may be, if no one reads it, then it will not bring in business! As specialists in this area, Mymarketing AID have some tips about being seen, using SEO techniques: 1. Use page titles that accurately and concisely describe the content of your page to get higher ranking in search engine optimisation; use the main keyword in the title at least once 2. Your title should not be longer than 70 characters – this is the most that will show up in a search engine 3. Place your keywords nearer the front of titles and copy to ensure visibility and higher rankings with search engines 4. Using keyword(s) in the title means search…


Why the need for social media?

October 24, 2011 10:28 am Leave your thoughts

It is hard to imagine life before social media. Here at MyMarketingAID we would quite simply be lost without it. What’s more is that the concept of social media is dynamic, fast moving and constantly changing. At MyMarketingAID we understand how important it is to keep on board of the social media train. Fall off and you fall behind. Forget to get on and you are left standing on the sidelines. It is now recognised that over 70% of small and medium sized business use social media in one way or another to promote their company. But why is it so important I hear you ask? Well social media is more than just a tweet here or a Facebook comment there. In the business world it is one very powerful tool indeed. Here are a few reasons why; Lead generation Your contacts and clients can refer and recommend you to…


Google Panda

October 14, 2011 9:00 am Leave your thoughts

What is Google Panda I hear you ask?   Well for those of you that want to get up to speed, it is a rather clever little algorithm that Google have reffered to as ‘Google Panda’ that aims to improve search results. The idea is that it will stop more duplicate content websites and rank higher those websites that contain high quality articles, blogs, copy and content that is SEO rich. This is the kind of news that we at Mymarketing AID love! Mymarketing AID have done some research on the latest on Google Panda (it is quite a quiet and secluded creature you know!) and can now give you an update. It is thought that in recent weeks, although no one can be quite sure when, Google Panda was updated and released onto Google. A spokesperson for Google has said, “We’re continuing to iterate on our Panda algorithm as part…