Tag Archive: enquiries

Why 79% of enquiries are not converting into cases, and steps you can take to improve your conversion

October 27, 2017 3:19 pm Leave your thoughts

Enquiries generated from online marketing has been the primary focus of firms we have had the pleasure to work with over the past 7 years, but ensuring those leads pay their way requires the right systems & processes to convert them, and convert them quickly. So, what are clients’ expectations, how is the legal sector performing & responding and what are the practical steps you can take to convert them into top-line growth for your firm? Read on… Client expectations now and in 2020 Focusing on the client experience during the ‘consideration’ stage of the typical ‘buying journey’, we have pulled together findings from a variety of sources to highlight expectations (see graphic). What about the expectations of, excuse the term ‘millennials’ – the demographic that will make up a significant proportion of your prospective client pool by 2020? Positive emotional connection is the #1 predictor of whether a millennial will…

Medical negligence PPC ads on Google rocketed to £23 per click!

August 17, 2017 6:59 pm Leave your thoughts

Are you currently spending or planning to commit budget on PPC advertising to generate medical negligence case enquiries, either on your own or through an agency? Online marketing is the fastest-growing channel to generate new case enquiries and it’s not letting up, with significant budgets being earmarked in particular to pay-per-click advertising campaigns.  A far fetch from firms’ first forays into Yellow Pages advertising 30 years ago, predominantly due to remarkable levels of individualised targeting of consumers. As digital specialists immersed in the legal market for seven years, we track law firms’ advertising activity on Google; the costs of obtaining clicks on target keywords; and importantly what types of cases are converted from those clicks.   What’s the latest on the medical negligence PPC market? Since our last article on the effect of Clinical Negligence Reforms on digital marketing, we have seen the cost-per-click of target keywords go through the…