Tag Archive: digital

Medical negligence PPC ads on Google rocketed to £23 per click!

August 17, 2017 6:59 pm Leave your thoughts

Are you currently spending or planning to commit budget on PPC advertising to generate medical negligence case enquiries, either on your own or through an agency? Online marketing is the fastest-growing channel to generate new case enquiries and it’s not letting up, with significant budgets being earmarked in particular to pay-per-click advertising campaigns.  A far fetch from firms’ first forays into Yellow Pages advertising 30 years ago, predominantly due to remarkable levels of individualised targeting of consumers. As digital specialists immersed in the legal market for seven years, we track law firms’ advertising activity on Google; the costs of obtaining clicks on target keywords; and importantly what types of cases are converted from those clicks.   What’s the latest on the medical negligence PPC market? Since our last article on the effect of Clinical Negligence Reforms on digital marketing, we have seen the cost-per-click of target keywords go through the…


5 ways to give your business a boost this January

January 12, 2012 12:33 pm Leave your thoughts

For many businesses January can be a slow month. After all the relaxation over the Christmas holidays it can be tough to get back into the swing of things. Alternatively it can be so busy that you simply don’t have time to plan and take stock of what needs to be done this year. Well here at Mymarketing AID we have a few helpful ways that you can give your business a boost this January. You see, at Mymarketing AID, we are always looking for handy hints and tips that are simple to implement but have a real impact on your business. Get social media savvy If you are yet to hop on the social media bandwagon then make this month is the month that you do. Facebook, Twitter and LinkedIn are great ways to promote your business, get your name out there and let everyone know what you are…