Tag Archive: communication

Why 79% of enquiries are not converting into cases, and steps you can take to improve your conversion

October 27, 2017 3:19 pm Leave your thoughts

Enquiries generated from online marketing has been the primary focus of firms we have had the pleasure to work with over the past 7 years, but ensuring those leads pay their way requires the right systems & processes to convert them, and convert them quickly. So, what are clients’ expectations, how is the legal sector performing & responding and what are the practical steps you can take to convert them into top-line growth for your firm? Read on… Client expectations now and in 2020 Focusing on the client experience during the ‘consideration’ stage of the typical ‘buying journey’, we have pulled together findings from a variety of sources to highlight expectations (see graphic). What about the expectations of, excuse the term ‘millennials’ – the demographic that will make up a significant proportion of your prospective client pool by 2020? Positive emotional connection is the #1 predictor of whether a millennial will…


Email marketing – How to stand out in a crowded in-box

September 30, 2011 11:02 pm Leave your thoughts

Email is still one of the most popular forms of communication especially for businesses.  If you are using email for a promotional campaign or any form of multiple communication then you need to know how to stand out in your clients’ and potential clients’ inboxes. Did you know that “247 billion emails were sent each day in 2009.  That’s an email every 0.00000035 seconds”?  Courtesy of a manifesto for marketers published last year. That’s some competition for attention.  Mymarketing Aid has some tips for you: Best time When you send out your email message is important.  The best days of the week are Tuesdays and Wednesday.  That’s after the weekend which although quiet is when no-one looks at their email!  Busy Monday is gone when email in-boxes are clogged with first day of the week instructions, work lists etc. The time of day is also important.  Too early and they are…