Tag Archive: brand

The benefits of corporate video production

February 2, 2012 12:21 pm Leave your thoughts

More and more companies are using videos to promote their brands online. Corporate video production as a part of marketing strategy is growing. mmadigital use it to promote their own services and also their clients’ products and services. Why? The explanation is simple. We are all accustomed to watching things on screen – the TV, our PC, our ipads, iphones or smart phones. So it’s no wonder that 70% of online visitors watch videos or that visitors to YouTube spend an average of 27 minutes a day watching them (comscore, eMarketer, NYTimes 2007). Why should you have a corporate video? Simply because corporate videos online help to move you up the search engine rankings and it’s all about being seen and heard by those who will engage and buy your product or service. There are a few must-dos that any company considering corporate video for marketing should take into account:…


Why you need to use Google +

January 19, 2012 6:04 pm Leave your thoughts

Mymarketing Aid knows how important Google+ is to business.  We advise all businesses who haven’t, to get themselves a Google + page now.  Google+ is growing bigger by the day with over 1 million pages receiving over 5 billion visits every day.  Think how much business that could mean for you. Searching with the plus symbol before your brand name will automatically direct searchers to your Google+ page.  Google show you how: +YouTube. Mymarketing AID recommend Google+ because 1. Just having a profile on Google + immediately raises your search engine ranking on Google organically.  As Google has 80% of the search engine market that’s good enough reason 2. When your customers ‘like’ you on Google+ that immediately makes a difference to online search results shunting you higher up the rankings 3. With Google+ the ability to segment your followers using the circle app means you can target your marketing…


Google + for your business

December 1, 2011 2:31 pm Leave your thoughts

Although Google+ is still in its infancy, it has gained 40 million users in just a few months which gives some indication of its pick-up and how ‘hot’ it is. You no longer need an invitation to join and businesses can build their own Brand pages for visibility and SEO purposes. Stream Its features, whilst similar to other Social Networking sites, have some extras and of course different names. Google+ Stream = newsfeed but using the Circles feature with Stream means you can switch which Stream you see at any time i.e. click on your business circle when in Stream and only get newsfeed from that Circle. This is a useful feature and helps to maintain that ‘clean’ appearance. Similarly if you want to update your status, just click on share to select who you sees your updates – one friend, a selected circle or everyone. Search and Sparks Using…


Why companies are turning to the internet to boost sales

October 18, 2011 3:26 pm Leave your thoughts

More money was spent on online advertising than on television advertising in the UK in the first six months of 2011. Spend on internet advertising rocketed to £2.26bn, according to a study compiled by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Read the report here. The rapid growth in internet advertising was also driven by a surge in spending on online video content to £45m, and the growth of paid-for search. Guy Phillipson, chief executive of IAB, said: “Online offers a potent combination for all marketers, and the indications are that double-digit growth will continue in the UK.” Fast-moving consumer goods (FMCG) companies were the second biggest spenders on online display ads, closely followed by finance businesses, and entertainment and media companies. An increase in the number of people accessing the internet helped to boost growth, but advertisers were also persuaded to increase their spend online by increasingly sophisticated tools for…


The top benefits of outsourcing your marketing

October 5, 2011 7:28 pm Leave your thoughts

Let’s face it, you are professionals at your job whatever business you are in but you don’t necessarily have any marketing expertise or the time to plan strategically let alone implement a marketing plan for your business. At Mymarketing AID we have a team of professional marketing personnel who have cut their teeth on blue chip clients handling budgets you may probably only dream of!  No matter what business you are in, outsourcing your marketing to us has many benefits, here are the top ten: 1. We will start with an audit of your current marketing strategy and report back 2. Let us develop a strategic plan with or for you 3. Then let us implement the marketing plan in both digital or print media 4. Any marketing we undertake, we will evaluate and give you feedback 5. We can migrate your traditional print media to digital if you require 6. If you need a rebrand…


Online video production – how mmadigital can help

August 26, 2011 6:37 pm Leave your thoughts

Arguably we find it easier to watch a story than read it especially online.  That’s how things have developed over the last 100 years or so.  First the moving picture (silent in 1895, talkies in 1927) and the TV (first broadcast in UK 1929). It wasn’t until 1995 that easily portable home video cameras appeared and now every digital appliance seems to also house a digital recorder. We are obsessed with the format. Did you know that YouTube had 174 million visitors a month two years ago?  A visitor rate that is growing fast as that is a 76% increase on the statistics for two years earlier!  YouTube is huge!  More video content is uploaded to YouTube in a 60 day period than the three major U.S. television networks created in 60 years. So if video is so popular, have you got videos on your website?  They are a really…