Tag Archive: backlinking

How to dominate Google’s 1st page for Medical Negligence & Personal Injury

September 13, 2017 1:47 pm Leave your thoughts

We recently reported on the 274% increase in the price of medical negligence PPC advertising on search engines such as Google, but what does it take to grab one of the top organic (aka natural) search result positions? Law firms looking to generate any personal injury (PI) related enquiries online will consistently see Slater & Gordon (S&G), Irwin Mitchell (IM) and National Accident Helpline (NAH) topping organic search engine results. In fact, if you look at the top 20 personal injury related keywords right now (incl. “medical negligence”; “no win no fee” & “injury lawyer”), S&G, IM and NAH feature in the top 3 positions for 18 of those keywords.   There is no shortage of SEO guides on the world-wide-web, with ‘magic formulas’ on how to get to No.1 on Google – even personal videos by Matt Cutts, former SEO specialist at Google. What this article is here to shed light…