Through our own and widely published research, email marketing is one of the most cost-effective marketing tactics for ROI. But, that means it is well-used by everyone, including your competitors. It is increasingly important to stand out in the crowded inboxes of your customers.
General Data Protection Regulation (GDPR) has rightly put more pressure on businesses to ensure explicit consent is obtained; however, has meant many businesses have had to delete hundreds or even thousands of contacts where they had no evidence that explicit consent was originally obtained.
Combined with the fact that consumers are more guarded than ever when it comes to handing out their email address, you need to provide a compelling reason for customers / potential customers to hand over their contact information. What will they get in return? We can help grow your email list with clever copywriting and a simple, user-friendly sign-up process on your website.
Our stringent processes will also ensure your email campaigns are loved by inboxes – meaning your emails are not stuck in spam folders and land in inboxes as intended.