While there’s no arguing that attracting and landing new customers is a critical factor for the success of most businesses, it's far more profitable to sell to existing clients. However, we live in the consumer-led era where there is more choice and more competition than ever before. You; therefore, you need to be smart in your approach to keep front-of-mind and retain customers.

Email Marketing

Through our own and widely published research, email marketing is one of the most cost-effective marketing tactics for ROI. But, that means it is well-used by everyone, including your competitors. It is increasingly important to stand out in the crowded inboxes of your customers.

General Data Protection Regulation (GDPR) has rightly put more pressure on businesses to ensure explicit consent is obtained; however, has meant many businesses have had to delete hundreds or even thousands of contacts where they had no evidence that explicit consent was originally obtained.

Combined with the fact that consumers are more guarded than ever when it comes to handing out their email address, you need to provide a compelling reason for customers / potential customers to hand over their contact information. What will they get in return? We can help grow your email list with clever copywriting and a simple, user-friendly sign-up process on your website.

Our stringent processes will also ensure your email campaigns are loved by inboxes – meaning your emails are not stuck in spam folders and land in inboxes as intended.


Looking for your website’s visitors to return? You can keep top-of-mind awareness with an effective remarketing campaign.

One of the most popular types of display advertising is remarketing. This strategy allows you to show content to users that have previously visited your site, used your mobile app or interacted socially with videos on your YouTube channel.

Remarketing ads serve as a great opportunity to reconnect with users and encourage them to return to the site and convert on their second visit.

Remarketing ad messages can be tailored exclusively to different user segment groups depending on the previously demonstrated level of engagement, pages viewed, source the users entered your site through or activity they performed on the site. To take remarketing one step further you can utilise dynamic remarketing ads. When a user visits your webpage, cookies track information about their visit to determine their interests. We can then target those prospects across third-party websites, encouraging them to revisit the kind of services/products they’re interested in.

Social Media Engagement

Social media is ideal for talking with existing and prospective customers – engaging with those who will promote your brand and it’s now an important factor in ranking well in search engine results.

It’s also one of the most rapidly changing marketing channels, with new features and updates constantly being released by the likes of Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat.

Our social media experts have all the experience needed to make the most of your profiles – whatever the nature of your business.

We can provide a social media audit; assist with building your audience; engage with influencers; social posting scheduling; social advertising; campaigns and reporting to show progress against key targets set out at the audit stage.

Online PR & Blogging

There are few better ways to build your credibility and search visibility than through creating original, relevant and engaging content, relevant to your target audience, which creates a buzz around your brand and encourages readers to share.

An effective online PR strategy targets relevant websites, influencers, online communities and social media networks to spread your content – helping to widen your audience, drive up traffic and boost links back to your website.

The advantage of digital PR is that you’re able to quantify results and track what works and what doesn’t. We provide in-depth reporting that analyses the success of campaigns, in particular looking at the quantity and quality of links earned, number of brand mentions, social media performance and any impact on organic visibility.

Blogging goes hand-in-hand with online PR, and we can assist with our outreach services by identifying relevant and authoritative influencers to approach to feature bespoke content on behalf of your brand.

This exchange of content helps to strengthen your website’s organic search (SEO) profile by creating strong, natural backlinks, which signals to Google that your website has trust and authority.