Content marketing Content marketing is an inbound marketing technique that focuses on the customer’s needs: the aim is to empower customers to make their own decisions with content that educates, inspires and entertains, rather than taking a pushy, interruptive, sales-orientated approach. Successful content creation requires a thorough understanding of your target audience, to create and deliver unique, highly-relevant content that meets their needs, and engages them at just the right time and in just the right way. With so many businesses creating and publishing content online, we can help you to stand out from your competitors, with a content marketing strategy that truly resonates with your customer base and helps to enhance your search engine visibility.
Your website and associated content are integral to the process of acquiring new customers, encouraging current customers to buy more or even encouraging your current customers to actively promote and refer you to others.
To deliver engaging experiences the target user should always be the focus of activity and that to consistently accomplish goals, evolving your strategy and tactics is vital.
Our experts can help you achieve your online engagement goals.
Video marketing As a form of content marketing, video is so significant, it deserves its own specific mention. Video will make up nearly 80% of internet traffic this year, yes 80%! Additionally, 65% of people who watch a video will visit your website after. While written content still has its place in the success of any online marketing campaign, video is fast becoming the most effective way for brands to reach their audiences, engage consumers and drive sales. As digital consumers continue to crave video content for inspiration, information and entertainment, you need to offer content in the medium that your audiences demand.
Playlist mmadigital is the largest producer of video content for law firms in the UK. We’ve now delivered over 200 videos, which include promotional videos, client case studies, testimonials, animations, events/conferences. We would like to share with you our playlist of some that have delivered success for our clients, get in touch.
Website design & UX When it comes to building a new or enhancing an existing website, you need to ensure that the user experience is at the forefront of your thinking. Through data review and user interaction, we can be the voice of the user in your website project. Your website ought to be more than just a brochure. It’s your online shopfront, a sales team that works 24/7 without any breaks; ultimately a vital source of new business. We can help you build and maintain a website that not only looks good, but is designed to convert traffic into valuable enquiries and business. This process requires continual analysis and nurturing, but when done correctly, your website can be the biggest contributor to your bottom line.