Acquisition

We know that the digital marketing landscape can be complex, but we keep it simple. In order to succeed online and ahead of the competition, the way you present your business on the internet is critical.
Whatever the size and shape of your business, we create integrated campaigns to deliver measurable results.
From your initial consultation and market research, all the way through to your interim campaign reviews, our digital marketing solutions are designed to work for your business.

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Organic Search Visibility (SEO)

Big gains in online sales and brand awareness are made by getting large volumes and quality traffic to your site. If you’re not optimising for your Google search positions, you’re simply not competing.

To achieve long-term, stable results you must drive the right kind of traffic to your website. We optimise campaigns from two perspectives: on-site and off-site.

On-site attracts visitors and ensures Google can read your website and understand what each page is about and representing. Offsite allows us to seed valuable content to authoritative, relevant websites, increasing the overall authority of your site within search engines.

We work with our clients to understand their business today, and where they want to position themselves in the future.

We assess who their current competitors are and competitors of the future. Only then are we able to provide a transparent, long-term and measurable campaign strategy.

 

Paid search visibility (PPC)

PPC (Pay Per Click) advertising is a fast, effective way to boost traffic to your website.  Our specialists can deliver a strategy that is right for your commercial needs, focusing on more high-quality enquiries by advertising to potential clients with adverts tailored to their searches.

Google AdWords is a powerful tool that lets you target specific keywords and user locations as well as giving you control of when your ads are shown, daily budgets, device targeting and much more.

I.e. you can get your business, products and services advertised in all the right places.

Whether you want a long-term investment for generating new enquiries, or you are looking for a quick win in the lead up to your busiest time of year, our PPC experts will devise and deliver a campaign that is tailored to your needs.

Paid social (social media advertising)

Paid social has become integral in the marketing mix over recent years, with brands leveraging Twitter, Facebook, YouTube and LinkedIn to increase the reach of their paid search campaigns, share their stories and build a rapport with prospects and existing customers.

Encompassing paid ads and sponsored or promoted posts that appear on social networking platforms, social media advertising can be used to send traffic to your profile pages or website and are often used to create an initial excitement around content or to generate awareness of a brand, service or product.

Together we will define your objectives; then we will create a strategy that will help to meet your KPIs and targets. The next stage will be to define your audience targeting criteria and then we will get to work on creating ads that have an impact and drive results. Your campaigns will be continually reviewed and refined in order to maximise performance for your budget.

Google Partner

Our digital marketing team are proud Google Partners, but how does this benefit you?

We have an outstanding team that demonstrates exceptional Google AdWords and online advertising (PPC) skills, resulting in both sustained growth and improved revenue for our clients.