SEO for beginners

October 8, 2011 12:29 pm

Search Engine Optimisation (SEO) is imperative for your website or blog if you want them to be seen at all!  Mymarketing Aid is always on hand to help you with this but for now let’s just explain the basics of SEO.

SEO is a tool to make your website accessible to search engine – Google, Yahoo, Bing – when a query is fired at them.  SEO is about getting your ranking on the search engines as high as possible.  It’s known fact that in the main, people search on the first listings on a search page so it’s important to get your website ranked as high as possible.

One of the ways this is done is by using keywords in your web copy.  Keywords are the words that searchers will use when looking for your services or products.  So when you are writing web copy or your blog, remember to use the sort of words your customers might use i.e. don’t use refrigerator if your customers would use fridge!

Spider robot

Search engine robots or spiders trawl the Internet looking for and ranking the keywords as important and relevant; important tends to equate to popular whilst relevant is trickier, it’s a more organic form.

The team of professionals at Mymarketing AID have years of experience with which to put this into action as well as other more complex methods.  They can also advise you on the best type of SEO for you: Pay per click (PPC) – paid listings i.e. Google Adwords to achieve instant results or organic SEO which builds naturally for long term, higher quality rankings.
 
If you need some advice or would like to know what we can do to get your website seen then please email us or give Mymarketing AID a call on 0161  452 0311 for a free consultation.


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