Every day at mmadigital, we are looking for ways to be better than yesterday. We have placed importance on investment in SEO since 2016, as we believe that these search types are integral, but knew that we wanted to step up our game to increase our organic enquiries even further.
Search Engine Optimization, or SEO, is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (organic) search engine results. SEO is a vital tool in any business, not only because it generates the most traffic to a website, but because people generally trust search engines more than traditional advertising, which automatically improves the quality of leads.
Organic leads, for us, are always of a high quality, so we want to ensure we send the best quality leads possible to our panel of legal firms. We want to do this, so we do not rely as much on paid advertising. Organic enquiries and paid enquiries ultimately work together and compliment each other, and we also invest in these channels to drive volume into the business. We are also spending more on better quality clients, which in turn enables us to help more people.
SEO is also important as the clients we speak to through these searches are actively seeking to make a claim rather than being prompted by an ad. It also means our clients are keener and onboard to make a claim.
Whilst in the past, it was wise to invest heavily in TV advertising, the world has changed. Many people now have the technology to skip adverts, and they are certainly not being consumed as much as they used to. With our continued investment in SEO, we ultimately get more organic enquiries, and it is a better long-term investment.
Our Investment in SEO for Our Future
After searching for the right SEO agency to assist us with the growth we are planning, and having a competitive pitching process, we decided the right agency for us to partner with was Sheffield based digital agency The SEO Works. This partnership, along with our large in-house team, now means we have the best of both worlds, and it enables us to constantly learn and develop from each other.
As well as investing in the SEO of our brands, we have also invested in other designers and developers to create a better user experience for our customer facing brands The Compensation Experts and The Medical Negligence Experts. We have already invested in our customer facing brand The Inheritance Experts in this way, and it has paid off, with most of our enquiries now being organic. Because of this, we have done similar with both The Compensation Experts and The Medical Negligence Experts sites.
What Does this Mean for Your Law Firm?
Here at mmadigital, we know that the most important thing is quality of leads. The investments we make ensure that we deliver the highest number of the best quality leads. The leads we deliver go through a robust vetting process, which gives us the highest conversion rate possible. This shows that, with mmadigital, you will be getting the best return on investment, as we constantly strive to make sure our leads are the best quality.
If you would like to find out more about the services we offer, contact us directly to arrange an online demonstration of our lead generation platform.