Make it a ‘social’ Christmas

December 20, 2012 8:30 am

If you are yet to harness the power of social media this year, then Christmas is the perfect time.  Perhaps you have struggled to find the right way to approach your ‘tweets’ and updates? Or maybe you simply haven’t had the time and only standard sales messages have made their way to the social world?
 
Either way, Christmas is the ideal time to get creative, engage with your customers and to gain some feedback.  This is extremely important for those of you in the retail world. If customers can’t get hold of you via phone or email, they will be turning to their Twitter account to ask question regarding returns, delivery, and will be expecting a prompt reply.
 
Here are mmadigital’s top tips for having a social Christmas:
 

Create a Christmas buzz

 
Don’t just focus on Christmas day.  Think about the buzz and excitement beforehand.  Ask people to send pics of their trees, their Christmas jumpers and all things holiday-season related!
 

Spread joy

 
Let them know what is happening in your workplace.  Are you entering into the Christmas spirit?  Is your tree up? This is also a great time to let them know your opening hours and when you will be back to work.
 
Take pictures of your staff in their holiday jumpers or dressed up as Santa.  This will give your brand a personality.
 

Offer advice

 
Provide advice on present ideas and relate it back to your products or services.  You can be as tenuous as you like!
 

Respond asap

 
Try and respond to any feedback, questions or updates you get as soon as you can.  Be proactive and make sure, if you know you will have a busy Twitter or Facebook account over Christmas, that someone is on hand to deal with this.  Good customer service this time of year is vital if you want to thrive in 2013.
 

The weather outside is frightful!

 
Us Brits love to talk about the weather.  Especially at this time of year.  Make sure you add a few comments, spark up a bit of debate about Christmas traditions and have a bit of fun.
 

Don’t forget the #

 
When using Twitter make sure you check to see what is trending and jump on the social media bandwagon.  Add # for things such as #Christmaspresents, #Christmastree and #Santascoming.  That way people will soon find you once they see your # in their newsfeed.
 
Christmas is a time for giving and sharing.  Give knowledge, advice, offers and tips with a sprinkling of Christmas joy!


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