How to truly engage your followers

April 1, 2013 9:00 am

Twitter, Facebook and the like can certainly seem like a confusing place if you are new to it all. Understanding the right way to go about things can seem pretty tough at the start. But, one of the key things to remember is engagement.

The rules of engagement. It can be so easy to get carried away, especially if it is about a subject you love. But the trick is to think about what your followers will want to hear about.

Here are the top five ways to keep your followers engaged. The more engaged they are, the more likely they are to share your news:

1. Commitment

Well, you can’t ask your followers to stay engaged if you don’t commit. Like any relationship you need to have commitment. Social media is no different. Create your page, whether it be a Twitter account, Facebook page or even a LinkedIn page, but commit to it and post regularly.

2. Speak to those you know

It can be hard to start with so it is important to speak to the people you know. Send your current clients a Facebook or LinkedIn invite and that way you will slowly start to build up your followers. On Twitter start by following like-minded people. Seek inspiration from them.

3. Keep it real

The key to social media is to keep it real and show some personality. People will connect with you if you are more personable rather than a stuffy brand. Give your page a personality with humour, advice and things people will want to hear.

4. Reward

Let your brand ambassadors who are sharing your information be rewarded for their help. Give something away to your 1000th follower or start a competition. You will soon get engaged followers by offering them something more. A good campaign could soon become viral.

5. Old news

Make sure you provide your followers with up-to-date information. Give them topical information that is current. No one will share, comment or re-tweet things that happened weeks ago. And don’t forget your hashtags on Twitter. That way people will find you in their Twitter feed.

Overall keep it regular and don’t be afraid. Just go for it. Engage with your followers as if they were friends or acquaintances and you will soon have plenty of people to talk to.


Categorised in: Blog