How to gain business through video

May 19, 2013 12:16 pm

As big advocates of video here at mmadigital, we believe that you can gain business through video.  Video is a great way to reach new customers.

Think about the videos that you watch online.  From funny YouTube clips to informative videos from other businesses.  Useful, aren’t they?  Entertaining even!

Video is the ideal way to let your customers know more about you.  They enable you to not only get your message across but to portray the personality of your brand.  There are a number of different ways that you can create a video to gain more business.  It doesn’t have to be a really formal video, in fact, some of the best videos we have created have been far more ‘real’.

For example, the videos that we created for personal injury firm, Priority Legal, really highlighted the personal touch.  Priority Legal deal with very difficult personal injury cases.  And it was important that these videos reflected the empathy that the business have for their clients.

Another example is our own quirky video that we created for our mmadigital brand.  We wanted to portray a side to our business that many people don’t get to see.  Which is why we filmed our unique ‘Because we’re so much more than tweets, technical jargon and bad cardigans’ video.

It is key that you cater to your audience and choose the right style and tone for your brand.  Try not to make it look like a sales pitch, but something either entertaining, valuable, informative or insightful.

Why not see what your competitors are up to?  Chances are, if they have videos they will probably be on YouTube.  Take note, decide what you like and don’t like and go from there.

It is time to get creative and let the power of video help you to gain new business.


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