Have we caught your attention?
August 14, 2012 8:55 pm
Did you know that a goldfish has an attention span of 9 seconds? Not long is it? But what if we told you that your customers have an even SHORTER attention span? Well, it’s true, they do. 8 seconds to be in fact.
That means that you have 8 seconds to capture your customer before they get bored, click off and head to a competitor website. Once you have captured your audience you need to retain them, keep them there and give them a reason to stay.
Still with us?
If you keep up with us we will help you to make a great first impression as well as retain your customers.
So, how do you do this?
Video. Creative corporate videos have more power within them than you can muster in words. A picture really does tell a thousand words. So why are you not using video yet? Your customers will skim read your copy, but don’t get us wrong, your web copy should also be enticing, inviting and informative.
A 60-second video the ideal way to hold your customers attention. In fact you can even retain them for approximately 2.7 minutes, provided your video is interesting and gives your audience what they want to know.
A video is also the ideal way to spread the word! Social media makes sharing information so simple. A click of a button and a ‘check this out’ here or ‘watch this’ there and your video will be making its way around offices and homes across the country.
8 seconds, 8 seconds is all you have to keep your audience there and make a great first impression. Would you rather give them 200 words to read on your home page or a video that gets you and your brand across?
If you want to find out how we can help you capture your audience in 8 simple seconds why not call us today?
Don’t forget to keep up-to-date with our blog for top tips on creating the right first impression.
Categorised in: Blog