Google + for your business

December 1, 2011 2:31 pm

Although Google+ is still in its infancy, it has gained 40 million users in just a few months which gives some indication of its pick-up and how ‘hot’ it is. You no longer need an invitation to join and businesses can build their own Brand pages for visibility and SEO purposes.

Its features, whilst similar to other Social Networking sites, have some extras and of course different names. Google+ Stream = newsfeed but using the Circles feature with Stream means you can switch which Stream you see at any time i.e. click on your business circle when in Stream and only get newsfeed from that Circle. This is a useful feature and helps to maintain that ‘clean’ appearance.

Similarly if you want to update your status, just click on share to select who you sees your updates – one friend, a selected circle or everyone.

Search and Sparks
Using the Search function in Google+ allows you to search for ‘people, Pages and content’. If you search on ‘lamp’ for example, Google + will show people relevant to the search and Google+Pages that match the query. By integrating Sparks – a recommendation function – with the search you get the most up-to-date news content relating to the search topic.

A page for your business
With the launch of its Brand pages Google+ becomes another social media site that is perfect for your business and to increase your SEO rankings.

mmadigital confirm that sign up is easy using a Google account to create your page. Google+ Brand pages are similar to Facebook Fan pages; to differentiate them from people pages they have a Google+ square icon in the corner.

Brand pages can be added to other users’ Circles; they can add ‘+1’ to the page to show their support for your business. With a link to Direct Connect, searches that ask for ‘+brand’ will bring up the brand page i.e. try ‘+The Muppets’!

Social Media gurus mmadigital will be happy to advise you on how to open and run your Google+ Brand page. Give us a call or email us for advice.

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