Email marketing – How to stand out in a crowded in-box

September 30, 2011 11:02 pm

Email is still one of the most popular forms of communication especially for businesses.  If you are using email for a promotional campaign or any form of multiple communication then you need to know how to stand out in your clients’ and potential clients’ inboxes.

Room for one more?

Did you know that “247 billion emails were sent each day in 2009.  That’s an email every 0.00000035 seconds”?  Courtesy of a manifesto for marketers published last year.

That’s some competition for attention.  Mymarketing Aid has some tips for you:

Best time
When you send out your email message is important.  The best days of the week are Tuesdays and Wednesday.  That’s after the weekend which although quiet is when no-one looks at their email!  Busy Monday is gone when email in-boxes are clogged with first day of the week instructions, work lists etc.

The time of day is also important.  Too early and they are likely to get blipped as everyone is too busy; too late in the day and everyone is busy packing up for the evening; the best time of day is the period around lunch time – a couple of hours before or after.

An eye-catching message
The first thing everyone sees when an email comes in is who it’s from and what it’s about.  Make sure that the sender’s address is more personal than ‘info@’ and definitely than ’noreply@’.

Give the subject line a ‘catchy’ message which will create interest.  If you don’t your recipient is likely to delete unread!

Mymarketing AID believe that despite these issues, email marketing is still a powerful marketing tool and can help you run successful campaigns.

We can help you build your lists and create personalised emails with attention-grabbing content that are more likely to be opened.  Importantly we can help you avoid spam filters and analyse your campaign results.

If you’ve got a promotion you want to email out, let Mymarketing AID help you make it a successful campaign.  It’s a ‘fast, flexible and cost effective’ method, so give us call now on 0161 4520311.

See what we’re keeping our eyes on at Facebook, Twitter and LinkedIn.


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