Designing the perfect landing page
February 1, 2013 11:40 am
There is never a more important time to consider your design than when landing pages are on the agenda. Here at mmadigital, we build a fantastic range of PPC campaigns with a number of bespoke designs to attract leads. Below are three top tips to consider when it comes to crafting the ideal page :
1) Make sure your contact form and contact details are prominent on the page. The single most important part of your campaign is to gain vital leads, so it’s massively important to ensure that your contact form is both appealing to the eye and thoughtfully located. A bright coloured form which jumps off the page will automatically draw attention, clear and concise fields will help encourage interaction and location above the fold will mean it won’t to be missed by potential clients.
2) Make it snappy. Make sure that your headings, text and images shout out exactly what your company wishes to attract enquiries for. Not only do you want to attract the attention of those looking for your services, you need to encourage those who may be less likely to make an enquiry that they are in the correct location.
3) Maintain your brand. It’s very easy to slip out of the companies branding in landing pages, but it’s vital that this is maintained. Not only will it help build trust between yourself and the customer, it will help develop and boost your identity.
Remember, PPC landing pages are a great way to bring in new business – it’s important you keep to the basics and generate those leads!
Thanks for reading. If you’d like to find out more about the above, get in touch with me at firstname.lastname@example.org – I look forward to hearing from you.
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