National Claims Helpline

42% increase in leads for the National Claims Helpline


The personal injury market has become saturated online since LASPO and it’s getting harder and harder for firms to compete and generate leads online at an acceptable CPA.

The team at mmadigital know this all too well; that’s why we work on an abundance of digital marketing campaigns for major players like First 4 Lawyers (3rd largest legal brand in the UK by spend), as well as small PI practices who are fighting for survival.

As the market leader we’ve been working hard to find ways to generate more website leads for our clients without increasing their PPC/SEO budgets. One of the projects we’ve been working on for the last 6 months is CRO (conversion rate optimisation). We’ve recruited a highly skilled and experienced CRO team who meticulously run daily tests across hundreds of different landing page styles and designs, functionality changes, form restructures and variations of copy changes, with the intention to drive website conversions. The hard work has paid off for a number of clients, including a major Internet only CMC called National Claims Helpline. Here is a short case study:

The Client

National Claims Helpline is an Internet only CMC who have been successfully running Google Adwords campaigns since 2009. With an in-house digital marketing team and a seven-figure annual spend (high spend category), they have access to Senior Google Account Managers.

The Challenge

To increase the number of leads currently being generated on National Claims Helpline’s website, with the current spend and without touching any the active Google campaigns.

The Result

The specialist CRO team at mmadigital implemented a strategy that included creating variations of landing page designs, testing website speeds, functionality changes, split testing and a plethora of new enquiry forms and copy. After just 4 weeks the CRO team managed to increase the number of website conversions/ leads by a staggering +42%, which equated to a large six figure sum of new PI/med neg cases.

Clients Comments

“The overall objective was to increase the conversion rate of the website. We drive a high volume of visitors through PPC marketing, so we wanted to improve the website to increase the number of conversions/enquiries we receive from those visitors. mmadigital delivered just that! We have forged a new relationship and are now working with MMA on our social media strategy which includes the production of 10+ animation videos as well as retaining the CRO campaigns to further increase our conversion rate”.

Lisa Clothier – Marketing Director Jayplex/National Claims Helpline

We’ve recruited a CRO team with years of experience, we’ve invested in the best CRO technology and truly believe we can increase the number of conversions your website generates on a risk free basis and a money back guarantee.

If your firm is interested we would suggest an initial call or meet for a coffee.