Our story so far…

July 10, 2012 9:34 am

As we launch our newly designed newsletter we thought it made sense to share our story so far with you.  Over the past year My Marketing Aid has grown so much that we have developed into mmadigital.  A full service digital agency.  We believe our growth is testament to the excellent services that we provide to our clients; if we can achieve this with our company, can you imagine what we can do for yours? mmadigital is the culmination of the hard work and quality services of the team that were originally “My Marketing Aid”. My Marketing Aid began as a digital marketing consultancy by Dez Derry, Managing Director. His industry knowledge and unique approach to marketing enabled the company to deliver excellent results for companies wanting to grow. With the focus always on quality, delivering excellent results and adding value to businesses in ways other companies don’t, the client…


The do’s and don’ts for a great corporate video

July 9, 2012 10:06 am

As we have mentioned many a time, a corporate video is the ideal way to get your point across in the simplest and most effective way.  Think of how many times you may watch YouTube to learn how to do this, or to understand more about that.  Well, you too can offer your customers and clients video. Despite the varied plus points of corporate video it is still in its infancy for many businesses.  But a well produced video can really put your business ahead of its competition. To help you get started here are the do’s and don’ts for an effective corporate video: Do tell a story You can use a corporate video to engage your audience and tell a story.  Remember, a picture can tell a thousand words.   Don’t lie  It is vital that your video tells the truth.  It is fine to be comical and use…


Calling all law firms – How mobile are you?

July 2, 2012 9:30 am

As a legal service provider how mobile are you?  Before you answer , having just Googled your ranking, did you know that 20% of the top 10 keywords for the personal injury market come from mobile devices? Did you also know that in the UK alone there are 26 million smartphone users? What is even more remarkable is that not one of the law firms in Manchester or Birmingham, that appear on the first page for personal injury search terms, has a mobile responsive website. What is that we hear you ask? Well, in a nutshell it simply means that your website works across all mobile devices. Why is that important? Consider this, 59% of time spent on mobile devices is spent on the web.  With more mobile devices owned than toothbrushes, if you are not mobile responsive, you are missing out a significant market.  iPhones, Blackberry’s, iPads, laptops, PC’s,…


mmadigital – the annexe to your business

June 19, 2012 1:08 pm

Here, at mmadigital, we believe we can work as an annexe to your business.  But what does that mean? Well in a leaner economy, especially if you are a small to medium sized business, it is not always practical and economical to have a full marketing department.  Also, with everything being ‘online this’ and ‘digital that’ having a specialised digital team in-house can be costly. What is the right solution?  Well, that is where we come in.  As a full service digital agency, we work as an extension, or an annexe if you like, to your business.  This means that we are not ‘employed’ by you but we work as a natural part of your business, without the costly overheads. Whether you are a law firm, accountancy, work in the retail or even construction field, you can simply add us on.  For example, whilst you get on with the day-to-day…


The big, bad, blog

June 14, 2012 11:29 am

With all the recent updates on Google, from Panda this to Penguin that, we thought we would break down a few blogging secrets. Those who are in the know will understand the best practices when it comes to blogging. But are you doing it right? Writing a bad blog can have some serious repercussions for your website.  So, before you sit down to write your next big content piece, make a cup of tea and have a read of some of the do’s and don’ts. Do link to other sites  There is a big myth that linking to other sites is bad. Wrong. It is, in fact, good practice to link to other sites besides your own.  You know how great your website is, and hopefully so does your audience, but it is OK to send them elsewhere for a bit.  If in doubt, use Wikipedia to help explain a…


Where to spend your digital marketing budget in 2012

June 12, 2012 6:55 am

Every man and his dog seems to know how you should be spending your marketing budget these days. But the truth is, what works for one business may not work for another. Just because your competitors are spending squillions of pounds on the latest craze, doesn’t mean you should be doing the same. It also depends at what stage your business is. If you’re a start up then you’re going to need a website built, if you’re an established company and need to boost your web traffic then you should invest in SEO. There is also your budget to consider, do you have £1,000 or £10,000 to spend on marketing? If you’re more Scrooge than Cratchit, the results you’ll achieve will differ greatly. According to a recent report published by econsultancy: 72% of responding companies say their digital marketing budgets are increasing this year, and this figure is up from…


What you need to know when choosing a social media agency

June 11, 2012 12:40 pm

Social media is a must. As a full service digital agency you could argue, ‘well, you would say that, wouldn’t you?’. But it is true. It is vital that as a business, you have a firm grounding in the world of social media.  As many companies are doing nowadays, digital agencies who specialise in social media can really help you along the way. So, what should you be looking for in a social media agency? Here are a few pointers on what to look for. 1. What do they do themselves? Do they have a Twitter, Facebook and LinkedIn page? Do they utilise it regularly? You need to make sure that they, themselves, have a good grasp of what to do for their own business, before they tackle yours. 2. Case study.  Can they offer you a case study? Can they offer you more than one? It is important that…


How a full service digital agency can save you time and money

12:11 pm

Digital marketing is still a relatively new field for a lot of businesses and as such is sometimes viewed as an expense rather than an investment. We believe that our results speak for themselves (check out our case studies and testimonials to see for yourself!), though beyond just an ROI and gaining new business, we can actually save companies time and money by becoming an extension of their organisation. Think of us as your marketing department! Here’s why working with a full service digital agency like mmadigital can save you money. Administration Have you considered how much time you spend on the phone or answering emails for the same basic tasks? Perhaps things as simple as sending out brochures and pricelists, or answering the same frequently asked questions. As part of our service, we’ll get to know about your operational process and if there’s a task that we can automate…


Have the Google updates affected your ranking?

June 1, 2012 10:18 am

This year Google have implemented two major changes to the search algorithm. The best way to explain this is that Google has it’s unique set of rules that it uses to test your site others, and the better your site complies with these rules, the higher you will rank on Google. Sounds simple right? Well, not really! Google doesn’t publish its exact algorithm changes, merely recommendations to webmasters that they should implement. Given the changes that we’ve seen to the algorithm this year, we are investing a lot of time into our research and development of this area. Panda and Penguin update We don’t know why, but Google decide to call their updates after animals! This year there were two major updates, Panda and Penguin. Penguin was back in February, and although we didn’t see this affect any of our sites, it affected up to 12% of searches and was…


All video cameras are not created equal.

May 30, 2012 10:27 am

Today we’re talking technical, about video cameras.  Having a basic grasp of the technology can help you to choose a video production company. Traditionally, video was always the poor cousin of film.  Movies were made on long strips of expensive 35mm or 16mm film.   Video was an ugly but affordable alternative.  In 2008 this all changed.  Digital SLR cameras, normally used for photography, started shooting video. This has made beautiful looking video available to the masses.   DSLR’s have large sensors. Much larger than normal video cameras.  They create images closer looking to film.  So much so that Hollywood studios are sometimes using them instead of film e.g. Black Swan, Terminator. This means now that corporate videos can look as stunning as a TV advert or film.  However, a lot of video companies have resisted this change. They prefer their bulky, outdated cameras.  This is good for them, but bad news…