What is a social media policy and why every company needs one

August 22, 2012 8:28 am

Don’t be a twit When it comes to social media do you know what your employees are saying about you? Do you know what they are tweeting? Could what they say damage your brand? The internet has been rife with ‘internet trolls’ over the past few months. From those making comments about Gary Barlow and his personal tragedy to Tom Daley being a target during his Olympic diving competition. At what point did it become OK for people to make nasty, offensive and hurtful comments? Well, quite frankly it didn’t. Social media allows users to have freedom of speech. But when that freedom is abused should it be down to the police to resolve? When it comes to deformation of character what are the necessary steps that should be taken to stop this? When it comes to your brand you need to do all you can to protect it. As…


5 major problems with law firm digital campaigns.

August 21, 2012 10:06 am

So, you’re a major player in the world of law, you have a fantastic team of dedicated solicitors winning cases left, right and centre, but wait…your digital campaign isn’t performing? Today I will be looking into some of the major issues found with law firms and their online presence. 1) On the web, looks mean everything. One of the main issues surrounding the failure of law firms online, is the lack of “wow factor” on their website. I took a look at five law firms from the same region earlier today, and not one shouted out “pick me”. Standing out from the crowd is something us web designers try to encourage you to embrace – people like things that look great, you’re not hurting anyone by taking a slightly different, quirky approach to things – except of course your competitors. Your customers want to know you are the company for…


Have we caught your attention?

August 14, 2012 8:55 pm

Did you know that a goldfish has an attention span of 9 seconds? Not long is it? But what if we told you that your customers have an even SHORTER attention span? Well, it’s true, they do.  8 seconds to be in fact. That means that you have 8 seconds to capture your customer before they get bored, click off and head to a competitor website.  Once you have captured your audience you need to retain them, keep them there and give them a reason to stay. Still with us? If you keep up with us we will help you to make a great first impression as well as retain your customers. So, how do you do this? Video.  Creative corporate videos have more power within them than you can muster in words.  A picture really does tell a thousand words.  So why are you not using video yet? Your…


Designer & client relationship – the first stages.

August 10, 2012 4:28 pm

Today, I will give you a brief insight into why its critical for understanding between client and designer during the initial stages of a project. I thought it would be good to explore the initial stages of a project – just so you know what can help us click together from day one, and what will aid your designer to understand the nature of your project. Below are some things to think about before contacting us, which can help us establish the perfect digital package for you, as well as ensure things move swiftly in the early stages. 1) Know how to describe your company and what you offer. We take a great interest in what makes your organisation tick, what you do for your customer base and how you are structured, so be prepared for us to ask you some questions which will give us a feel for how…


Social media and the power of the Olympics

August 7, 2012 9:51 am

It is being deemed as the first social media Olympic Games.  And from the moment the opening ceremony began this was clearly apparent.  In the hours running up to the opening ceremony Twitter had already crashed. There were also glitches in wireless connections due to traffic levels from smartphones as everyone headed to their devices to update their social media. In case you hadn’t noticed, all audience member’s at the opening ceremony had a personalised pixel device which enabled members to create user generated content.  Members were deemed as participants and not spectators as everyone has a part to play in the London 2012 Olympic Games. As the ceremony went on there were several major references to social media.  The two main characters of the opening ceremony were shown to be on their phones, updating their social media profiles that then appeared on the screen for the world to see.…


How to shout about your video

9:51 am

Now that you have made the steps to getting a corporate video on your website it is vital that you let people know about it.  Having a video on your website will certainly help to tell the story or relay the message that you want people to hear.  But having your video on your website alone simply isn’t enough. Here are some ways to share and shout about your new video. 1. Submit to social video sites  You can send your corporate video to social video bookmarking sites such as Digg.com and StumbleVideo.  If people vote for your video then thousands will see it. It is a really great way to get your video out there. 2. Email to video blogs One of the best ways to get your video out there is to send an email with a link to your video to the video blogs and websites.  Ask people to…


App vs mobile website – which is better?

August 1, 2012 3:20 pm

App use continues to rise amongst consumers as smartphone and tablet use rockets, and it seems that every business now wants their own app! Though as much as their design and development can be a big showpiece for a company, they aren’t always the most appropriate tool for the job. Are you considering an app and a mobile website? If so this article might help you in your decision. For me, apps have their place, usually with companies that I know and trust and visit regularly such as Amazon, ASOS, eBay. I wouldn’t download an app for a new product so for companies that are trying to gain new business, do you really want to make your potential customer work hard to view your services or products? Will a customer really download a new app for a new company over quickly viewing a mobile version of their site on their…


Re-brand? Don’t forget the SEO

3:12 pm

So you felt it was time for a redesign? You fancied rebranding your site, updating your graphics or maybe re-hauling the whole thing all together? But what have you forgotten? Let’s think about it logically.  When you move house you tend to let friends and family know you have moved, right? Then there are the utility companies, Royal Mail and other such services.  So why is it that when businesses update their websites, change their web address or content that they forget to let the search engines know? If you have worked hard at your search engine optimisation, are currently ranked high on Google you need to be careful that you preserve it.  SEO is hugely responsible for driving traffic to your site.  Without preserving your SEO you could find that you disappear off Google all together.  So, you may have a stunning site that looked far better than your…


Great Design isn’t against the law…

July 31, 2012 11:12 am

Law websites certainly have a history of lacking in the creative, slick design and development techniques that we now expect to see from other industry sectors on the web. Today, our lead designer James is exploring the move towards a more visually appealing law website, and the best methods currently being utilised to do so. It’s important to remember that a law website is aimed at a potential client, rather than at other law firms, so designing with your audience in mind is vital (after all, its these people who want to know you’re credible, trustworthy and capable of getting the right results). Finally, it’s starting to look like law firms are taking note and online marketing is creeping into the industry, conjuring up fantastic results. The main purpose of this design post is to display to other law firms that online marketing can play a pivotable role in the…


The rise of the sofa shoppers and couch commerce

July 27, 2012 8:53 am

As an agency based in the heart of the digital world we are always looking at the changes in the ways consumers are purchasing.  Over the recent months mobile devices are being utilised more than ever.  From where we get our news to how we shop for clothes and groceries, our spending habits are constantly changing. Because of this companies are tapping into the mobile power and re-designing their mobile sites and apps to suit customers better.  And, due to a time of economic downturn, sales in your favourite stores are becoming more and more frequent.  Retailers are realising the power of this and enabling mobile shoppers to purchase whilst sat on their sofa. Sofa shopping happens mainly on a Sunday or between 6-9pm whilst consumers are sat having their dinner. But when customers are on your website via their tablet, what do they see? Providing the best user experience…