Social media and online change

September 27, 2012 2:33 pm

This week saw the 2012 Social Good Summit begin. This is an annual three-day conference that looks at how big ideas and new media can really create a change. It includes speakers from huge corporations from all over the world, including Mashable’s Pete Cashmore. The summit looks at the issues that are affecting people everywhere and how a global social community can really bring about change. What is really amazing about the Social Good Summit is that it really focuses on the ‘BIG’ issues around the world. From ocean conservation to tackling malaria, AIDS and even government issues. What the Social Good Summit highlights is the amazing power of social media. So, if you are reading this and are still not sure as to how social media can help your business, encourage growth in your industry, or make a change, then now is the time to find out more. The…


Social media, the new search engine?

September 19, 2012 3:01 pm

Looking for a restaurant, reading the news or want a review on a product, how do you go about finding it? Google? Yahoo? Or perhaps you use social media? Social media is fast becoming one of the ways in which we find information. It is not simply a place to share pictures with friends or let people know what we are up to. It is a means of finding information. A recent survey has highlighted just how much browsers rely on social media to get the information that they need. Video search specialists, blinkx, have stated that Twitter and Facebook are having a dramatic impact on what we watch, listen to and even read. Matt Scheybeler from blinkx has said, “We use search as a starting point less often and instead we’ve become comfortable scanning and processing long streams of information – Facebook pages and Twitter feeds – a content…


Is your website easy to update, available and reliable?

September 17, 2012 4:25 pm

This week will see the launch of our eagerly awaited content managed responsive websites. This blog post provides a technical overview of the standards used in building these websites, including three vital elements to give you an idea of what to expect from your build. Due to the nature of the clients we predominantly deal with (mainly law and accountancy), we know that our admin interfaces have to be acutely designed with a clients user experience in mind, whilst updates need to be simple, seamless and most importantly transparent – both for the end user and the system administrator. Our clients have an eager and interested approach to keeping their site content fresh and up-to-date, so with all of the above in mind, we choose to use a powerful content management platform called WordPress to help deal with their demands. Newsfeeds, onsite social media updates and enhanced client communities, with…


How should we be measuring, socially?

September 12, 2012 8:44 am

This is not a question asking if you are attending the right events and wearing the right shirt and tie combo. More a question of are you measuring your social media value and if so, how? Social media is one of those tricky areas that doesn’t always have a direct ROI. But that doesn’t mean it holds no value. In fact, for many, like us, social media is an essential part of your business plan. I, personally, feel that without it you could lose valuable custom. But it is perhaps not all about facts and figures and that is why I urge you to stop looking for direct sales figures and amazing ROI stats. Here are a few ways to start measuring your social media. Are you engaged? Nope, not a proposal. What we want to know is are you engaging with your audience, your followers, and how are they…


mmadigital shortlisted for “Start-up company of the year”

September 7, 2012 9:54 am

Following a very successful first year for the mmadigital team, we are delighted and proud to announce that we have been shortlisted for “Start-up company of the year” by the North West Entrepreneur Year Awards 2012. It’s fantastic for us to be presented alongside a prestigious list of businesses. Thank you to everyone involved and to our portfolio of clients – we’ll be sure to keep you updated on the evening which takes place on the 18th October 2012. Want to find out more? Visit http://tinyurl.com/bpjerqv for a list of all the awards and nominees this year.


A picture is worth a thousand words – why video is vital

7:33 am

Here at mmadigital we put a lot of emphasis on video. As the saying goes, ‘A picture tells a thousand words’. So, if you are struggling to convey your message in the right way or, feel that the traffic to your site is not where it should be, use video. Video adds a whole other dimension to your website. It makes it more dynamic, interactive and visual. And it doesn’t have to be just the one video either. There are so many diverse ways that video can be used. Demonstration If you sell products and want to show them off, what better way than with a creative video. You can show how they work, provide tutorials and demonstrate new and improved products. This will also help your customer service as you will find it reduces the levels of calls you get with people asking questions about how to use your…


Designing for PPC landing pages

September 1, 2012 2:31 pm

The basics – Pay Per Click is a marketing tool you cannot afford to avoid. With fantastic opportunities to build your revenue and attract new clients, it’s certainly a worthwhile investment. PPC is something that requires careful attention, planning and expertise. Visit our PPC page to find out more about how you could benefit from one of our tailor-made campaigns. This week the team have been working on a handful of pay per click landing pages, so I thought I would share with you some tricks of the trade. It’s important in your page(s) that you concentrate efforts upon creating a tool that targets your audience accurately. Content needs to be relevant and engaging, the layout and design needs to be authoritative and directional, and a lead generation form is vital. How should you focus your design? Though there are many important factors, my specialties lie in the design of…


Content is still king, but only if you optimise

August 29, 2012 4:10 pm

In the world of digital, content is still king. Back in 1996 it was Bill Gates who first coined the phrase, but at a time when there was still so much advancement in terms of technology it is interesting to see that it still rings true. Even Google has updated its algorithms to ensure that decent, quality content means that your site is ranked higher. By giving your audience content that they can read, share and enjoy will help to push you even further. The world in which Bill Gates was talking about has vastly changed in the 16 years since his content is king speech. Smartphones, e-commerce, social media and mobile have all changed the way we digest content. The mobile era But how does that work in the mobile era? In the world of m-commerce, or mobile commerce, content can only stay king if people can read it…


What is a social media policy and why every company needs one

August 22, 2012 8:28 am

Don’t be a twit When it comes to social media do you know what your employees are saying about you? Do you know what they are tweeting? Could what they say damage your brand? The internet has been rife with ‘internet trolls’ over the past few months. From those making comments about Gary Barlow and his personal tragedy to Tom Daley being a target during his Olympic diving competition. At what point did it become OK for people to make nasty, offensive and hurtful comments? Well, quite frankly it didn’t. Social media allows users to have freedom of speech. But when that freedom is abused should it be down to the police to resolve? When it comes to deformation of character what are the necessary steps that should be taken to stop this? When it comes to your brand you need to do all you can to protect it. As…


5 major problems with law firm digital campaigns.

August 21, 2012 10:06 am

So, you’re a major player in the world of law, you have a fantastic team of dedicated solicitors winning cases left, right and centre, but wait…your digital campaign isn’t performing? Today I will be looking into some of the major issues found with law firms and their online presence. 1) On the web, looks mean everything. One of the main issues surrounding the failure of law firms online, is the lack of “wow factor” on their website. I took a look at five law firms from the same region earlier today, and not one shouted out “pick me”. Standing out from the crowd is something us web designers try to encourage you to embrace – people like things that look great, you’re not hurting anyone by taking a slightly different, quirky approach to things – except of course your competitors. Your customers want to know you are the company for…