Make it a ‘social’ Christmas

December 20, 2012 8:30 am

If you are yet to harness the power of social media this year, then Christmas is the perfect time.  Perhaps you have struggled to find the right way to approach your ‘tweets’ and updates? Or maybe you simply haven’t had the time and only standard sales messages have made their way to the social world?   Either way, Christmas is the ideal time to get creative, engage with your customers and to gain some feedback.  This is extremely important for those of you in the retail world. If customers can’t get hold of you via phone or email, they will be turning to their Twitter account to ask question regarding returns, delivery, and will be expecting a prompt reply.   Here are mmadigital’s top tips for having a social Christmas:   Create a Christmas buzz   Don’t just focus on Christmas day.  Think about the buzz and excitement beforehand.  Ask…


How not to do customer service…

December 14, 2012 9:48 am

I’ve had a negative ecommerce experience this week that got me thinking about how lacking some internet retailers are in customer service. So if you’ll allow me 700 words of your time, I’d like to share my experience! I would have liked to shop local and checked out the quality of an important item requested from Father Christmas this year. However, the item I was looking for, a Fender Mini Stratocaster guitar for my son, was unavailable anywhere near me, so I scoured online. Not looking for a package, or any extras – the deal maker for me was going to be price vs delivery speed vs delivery price. So my internet search began! I used Google shopping, which I often use for price comparison on items. Bingo! Lowest price item with free next day delivery! So I quickly placed my order and got my order confirmation through and waited.…


Investing in change for 2013 – responsive web

December 12, 2012 1:40 pm

As with most industries, the new year means new rumours for the world of digital – and today I explore what’s around the corner for mmadigital in 2013. I’ll start the post with the obvious news regarding the release of the iPhone 5s and iPad5 which as usual, we’re all excited about. The 5s is set to be launched in June next year, and yet again rumours of new features have started to hit the web hard, with some of the more convincing ones being that the phone will be available in a range of colours and have a new advanced camera system. No doubt you’ll see our team flashing their new models when they’re released! (though I’ll be avoiding the pink version). With this news in mind, 2013 is predicted to see the first fall in desktop sales since 2001, with tablet sales expected to exceed 100 million by…


5 top tips for a video worth talking about

December 5, 2012 7:22 am

A corporate video that looks great and makes a welcome addition to your website is key.  But it is also important that you create something that really gets people talking, and pushes them to your website. When it comes to creating a unique video for your business it is wise to take a few things into consideration.  Don’t be tempted to always play it safe or choose something too corporate. Why not create something that will get people talking? Create a buzz and give it an edge perhaps? Here are a few ways to really get people buzzing about your video: 1. Know who you are talking to People will talk freely about your corporate video if you know who your target audience is.  There is no point creating a video about your product if you have no idea who you want to aim it at.  Your video should be talking…


Could you be our next social media executive?

November 27, 2012 1:28 pm

Does having your finger on the pulse of the digital world excite you? Do you use social media everyday? Do you understand the need for social media from a brand building point of view? If these questions are making you think then you could be our next Social Media Executive. Full time/part-time – Social Media Executive We are a full service digital agency looking for a part-time social media executive. As a part-time member of the mmadigital team you will be responsible for the upkeep and implementation of social media on behalf of our clients. This is a fantastic opportunity for the right person with real potential for career progression within a rapidly developing digital agency. Skills required: Advanced understanding of the main social media networks in particular Google+, Twitter, Facebook and LinkedIn Ability to plan social media campaigns Ability to grow the number of followers in social campaigns through…


Web Design trends – are they fit for purpose?

November 21, 2012 3:14 pm

Much like the fashion industry, web design is predominately led by trends and statements. Initially put together by high-end “boutique” agencies for their super brands, these trends soon find their way into smaller scale projects, where they transform the way we look at sites. Today I’ll be exploring how these elements are being wrongly used on the web, and how to avoid using them, for the sake of conforming to design patterns. Below are a handful of some trends which took the design world by storm, yet, as you will see, may not be the ideal choice for your project. 1) Lightboxes. These clever little galleries have, for several years now, been used continuously to give your photographs a sense of interactivity. The idea is, you click on an image, a nifty box appears with your image enlarged on the page, the website is darkened in the background and full…


WordPress visual editor – Adding content to your site

November 15, 2012 3:46 pm

As mentioned a couple of weeks ago, I’m putting together a series of blogs with short, snappy tutorials on how to work the basics in WordPress (for client use). This weeks tutorial is based on WordPress’ visual editor, and the functions you can use to make you’re posts or pages look swell. When creating a new Page or Post, the first thing to do is enter in your title in the top entry field where it says Enter title here. You’ll notice after clicking away from this, a link will appear under the box titled “permalink”. Permalinks are the permanent URL’s to your individual Posts, Pages, Categories etc – you can use this link on other pages to drive traffic to the content, or even promote/share it on social networking sites. Next up is the type of editing we’d like to complete. If you’re not fully familiar with the ways…


mmadigital recruiting for a senior developer

November 14, 2012 3:11 pm

Imagine your dream job…imagine doing what you love alongside a team of really passionate people. If you are currently looking for a change, to push yourself further and to develop your skills, then a job at mmadigital is for you. We are currently recruiting for a Senior Developer. Someone with technical skills in PHP 5, MySQL, HTML, JavaScript etc. But also someone with good communication skills, who can work to their own initiative and someone who loves to solve problems. mmadigital is a full service digital agency looking for people like you. As a team, we love all things digital, and always have our finger on the pulse of new technologies, new ideas and ways to grow our business. As a business that understands our employees needs you will have the chance to work in a flexible environment, something which helps all of our team to be more productive and…


What the presidential campaigns taught us when it comes to social media

November 9, 2012 3:14 pm

Following on from James’ blog on ‘Why your digital marketing strategy should be as strong as the presidential campaigns’ it would seem that there really is a lot to learn. James highlighted how the recent US election campaigns can show us that we should always take a varied approach, utilise our case studies and really look the part. From a social media point of view the campaigns also taught us a few good lessons in terms of social engagement. In this digital age, it seemed the first choice for many celebrities and high-status Americans was to ‘tweet’ their political stance. Barack Obama has had the likes of Justin Bieber, Beyonce, Jay-Z, Katy Perry and a whole host of household names campaigning and championing him along the way. One of their preferred ways of support was to tweet their allegiance and to encourage voters to do their bit. Influence This brings…


Why your digital marketing strategy should be as strong as the presidential campaigns…

November 6, 2012 10:37 am

Today sees arguably the most important decision for the American, if not the worlds, economy this year – the presidential election. In past elections we have seen some fantastic techniques used towards the marketing of parties campaigns, and the Barack Obama / Mitt Romney battle this year is no exception. It may sound bizarre initially, but on observing these events closely, we can open up a world of ideas for your digital campaign. From the initial attention grabbing speeches and heated debates, to the conversion of receiving a vote, the two campaigns work in a parallel manner. See below a few things we can take away from both parties, in their approach to outwitting their rival and obtaining the final conversions! Proven Results I heard Mitt Romney mention recently his “proven results” within a speech to his audience. It’s true, as clients or voters, we all want to know that…