Legal Futures – The legal news website going from strength to strength.

May 21, 2013 12:16 pm

The legal sector is evolving rapidly and understanding how that affects you, your firm and your clients is of great importance but it’s not always easy. Legal Futures is the leading independent news resource reporting on the fast-evolving legal landscape, with daily news on alternative business structures, new market entrants, regulatory change and innovation in all its forms. Its unique blend of hard-hitting journalism, market intelligence and expert analysis makes it the first port of call for anyone interested in keeping pace with the transformation of the legal market. Free to users, with no payment walls or registration required, Legal Futures breaks important news stories on a weekly basis. There is also a free weekly e-newsletter and if you want to discuss the news further you can join the conversation with hundreds of other like-minded colleagues at the Legal Futures Discussion Forum on LinkedIn.   Legal Futures has also led the…


Why fresh content is vital

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Google is a stickler for fresh content.  One can fool many people in life, but Google is not one of those fools.  Fresh content has never been so important for the health of your website. And, as anyone who has ever updated or refreshed their website will know, Google often updates its rules (and algorithms, for those in the know) to ensure that you are being ranked according to what they deem acceptable. In its recent update it has emphasised the importance of fresh content.  Which means, if you are not updating your site with useful and fresh content you could find yourself being penalised. Fresh and high-quality  You may be mistaken for thinking that we are talking about fruit and veg, but we are not.  We are talking about the freshness and high-quality of the content that makes it onto your site.  One of the best ways to do…


The added extras to your e-commerce business

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If you have an e-commerce website then hopefully you have seen a significant growth of late.  E-commerce is most certainly the way forward if you have something to sell.  But with more and more businesses now on the e-commerce bandwagon you need to ensure you are separating yourself from the competition. There are a number of ways you can do this: Free delivery The majority of major brands have been offering free delivery for a long time.  This has had an impact on their sales.  Many also offer next day delivery as customers becoming increasingly impatient in a fast-growing technologically advanced world.  You can offer free delivery if you highlight the fact that this will take x amount of days. Make sure that you state your terms and conditions clearly.  Remember, happy customers are those that have been well communicated to. Mobile  Mobile commerce, or m-commerce is rapidly growing.  Around…


How to gain business through video

May 19, 2013 12:16 pm

As big advocates of video here at mmadigital, we believe that you can gain business through video.  Video is a great way to reach new customers. Think about the videos that you watch online.  From funny YouTube clips to informative videos from other businesses.  Useful, aren’t they?  Entertaining even! Video is the ideal way to let your customers know more about you.  They enable you to not only get your message across but to portray the personality of your brand.  There are a number of different ways that you can create a video to gain more business.  It doesn’t have to be a really formal video, in fact, some of the best videos we have created have been far more ‘real’. For example, the videos that we created for personal injury firm, Priority Legal, really highlighted the personal touch.  Priority Legal deal with very difficult personal injury cases.  And it…


mmadigital launch Facebook advertising platform

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Here at mmadigital we are always looking for the latest thing.  Whether that be the newest social networking site, the latest in web development or new ways to boost our clients SEO. So, once we heard about Facebook’s advertising platform we knew we had to investigate further.  mmadigital has now invested in a Facebook advertising platform that helps us to build, track optimise and measure our Facebook ad campaigns. This will also allow us to improve our campaign content with Facebook Insights data.  The clever technology means that we can pinpoint the ads and dempgraphics that perform best with conversion tracking. The advertising platform enables us to create powerful ads that we can keep a close eye on and use multi-variant testing.  Which means we can see exactly what works best for your brand in terms of advertising.  Whenever you create an ad it is important to keep track so…


mmadigital are shortlisted… again!

April 11, 2013 1:28 pm

Here at mmadigital we have been busy with new clients, projects, new team members, and well, new stuff in general. It has been a busy few months and every week seems to bring us something new and exciting. But this week we have had some really great news. We have been shortlisted for the best newcomer at the Prolific North Awards. In fact, this is not the only award we have been shortlisted for either. Last week saw us shortlisted for the Claims Innovation Awards 2013. We are in the category ‘Associated Industries Team of the Year (1-10 employees) and we couldn’t be happier. Taking part is what counts When it comes to awards such as these we are really grateful to be acknowledged. As an agency that has only been around for a few short years we can’t believe the response we have had from associated industries. We are…


Give your law firm a face lift

April 2, 2013 11:00 am

With the ban on referral fees fast approaching you may find your mind going into overdrive. How will we generate leads? Are we marketing ourselves in the best way possible? How can we get ourselves ‘out there’ more? Well, firstly, don’t fret. With mmadigital by your side we are here to make sure that we have all those questions covered. And, one of the best plans of action is to give your law firm a face lift. A few fillers, iron out a few creases and make it look fresh-faced. But don’t worry, there is no surgery involved, and it won’t cost you your life’s savings either. Here are a few simple ways to make sure that your law firm is ready for the lead generation ban. Aesthetically pleasing Firstly, is your logo memorable? Do you have a website that will capture your clients? Will they know who you are?…


How to truly engage your followers

April 1, 2013 9:00 am

Twitter, Facebook and the like can certainly seem like a confusing place if you are new to it all. Understanding the right way to go about things can seem pretty tough at the start. But, one of the key things to remember is engagement. The rules of engagement. It can be so easy to get carried away, especially if it is about a subject you love. But the trick is to think about what your followers will want to hear about. Here are the top five ways to keep your followers engaged. The more engaged they are, the more likely they are to share your news: 1. Commitment Well, you can’t ask your followers to stay engaged if you don’t commit. Like any relationship you need to have commitment. Social media is no different. Create your page, whether it be a Twitter account, Facebook page or even a LinkedIn page,…


Where does search end and social begin?

March 5, 2013 9:59 am

SEO (search engine optimisation) is an ever changing area. As Google updates its algorithms and throws out pandas and penguins (not literally we might add), the rules around SEO alter too. But alongside this is social. Before social we just had SEO. Now we have both, and the lines are fast becoming blurred. We are now entering a time where you can’t have one without the other. This is down to the fact that what people will search for, is also the same as what they are interested to see on your social sphere too. The blurring of lines You now need to create content that utilises keywords but is also interesting content at that. Things that people want to share. Search will always be needed, but social media is fast becoming just as important. Gone are the days when you could just churn out content from an SEO purpose,…


When big brands redesign

March 4, 2013 3:55 pm

Keeping your brand fresh and updated is extremely important. As you probably already know, the digital industry changes at a very fast rate. Things can very soon become dated, old and no longer appealing. ITV A recent example of a big brand redesigning is that of ITV. January saw them completely rebrand and relaunch. This involved new logos across all their ITV online outlets as well as their main channels. New TV idents were also created, to reflect the new logos. It has a softer look to it and the colours are more vibrant. Speaking about the rebrand is Rufus Radcliffe, ITV group director of marketing and research, who stated: “Viewers now have access to hundreds of channels and are forming relationships with digital brands that did not exist a few years ago. “The rebranding of ITV will allow us to further cement the relationship in viewers’ minds between our…