The economy is on the up… time to boost your marketing

September 5, 2013 10:10 am

It is about time, but it does appear that the economy is on the rise.  Expectations of a base rate rise show that the economy is looking healthier than it has for years and is showing signs of a strong recovery. GDP is estimated to have risen by 0.7% throughout the second quarter of this year which brings the annual growth rate to nearly 3%.  Retail spending was up by 3% in July and mortgage approvals have hit the highest levels since March 2008. What does this mean for your business?  Well, with businesses now seeing more sales and leads in the past three months it is time to think outside the box.  The days of battening down the hatches are slowly heading off into the distance.  It is time to dust off your marketing plan and give it a bit of TLC. Gone are the days of investing heavily…


Where’s your video?

10:05 am

Your website may look great, it may have plenty of informative copy on the home page to entice and inform your web visitors.  But where is your video?  Did you know that most people retain 95% of the message in a video compared to only 10% of what they read in text? Well you know now.  So it is now time to start thinking about the benefits of video for your business.  Have a look on YouTube, what do you see?  YouTube is the second largest search engine in the world, second only to Google, who actually own YouTube.  So, whilst the bods at Google are still dominating the world you may want to jump on the video bandwagon and upload one to your website. A few interesting facts  Videos on your website will help to boost your Google rankings as Google will reward you for the fact that you…


Should my Website follow design trends?

10:01 am

Trends are everywhere. Fashion, Publishing, Cars, even certain foods are trendy! So its no wonder that web design also follows suit. But with web design it’s a little different. New technology is emerging all the time which sometimes create trends themselves. Many clients request that the look and feel of their site is to be in a certain style, follow a certain trend or that it utilizes a certain technology, which is understandable as it is their site after all and they would like the site to suit their tastes. But is this always the right thing to do? Shouldn’t the look and feel of the site appeal to potential customers, not simply follow the latest trend or make sure the actual content of the site is relevant to the business in question, instead of utilizing an unnecessary new technology? The most important part of your site is the content.…


5 things the legal industry need to know about digital

August 5, 2013 10:39 am

With so many changes happening with the way that legal firms market themselves, it is important to be ahead of the game.  Do you know your mobile responsive websites from your social media?  Or your pay-per-click campaign from your SEO content?  Well, fear not, we are here to tell you about the 5 things that you need to know about digital. Fresh content is vital You may have heard this before, but fresh content is vital.  It is fresh content that will help you to get ranked higher and higher on Google.  And, when it comes to being online, that is the aim of the game.  Make sure that you are updating your blog on a weekly basis.  Use keywords and write informative copy that people will want to share.  You may also want to gain some help from an agency that specialises in legal SEO content… ahem. Be social …


The do’s and don’ts for fresh content

10:22 am

You may have already heard, but fresh content is key to helping boost your website and increase your rankings.  If you haven’t then at least you know now! Google puts great emphasis on rich, fresh content.  That is content that both Google can read, and your audience can too.  SEO content is designed for two audiences, but it is your web visitors that are the most important.  Your content should be interesting, coherent and something that people will want to share. Here are the do’s and don’ts for fresh content: Do write often  Make sure you are updating your blog and pushing good content out on a weekly basis. Don’t forget to edit your posts  Make sure that you edit your posts.  Check for spellings, format your posts correctly and make sure that they are a good read. Do offer advice, tips and interesting information  Your posts don’t have to…


Hard-hitting facts about mobile and video

10:10 am

We talk a lot about mobile responsive web design and video here at mmadigital.  We tell you how great they are for your business, for your brand and for your online visibility.  But this time round we thought we would share some hard-hitting facts with you. Visual  Having a video on your website is more than just something pretty to watch.  It actually has magical powers.  OK, well not magical, but it does do something clever to its viewer.  Video has great value.  In fact, according to video tool, animoto, by having a video on your retail site your visitors will actually stay 2 minutes longer than those who don’t.  It also means increased conversions of around 30%. Video also helps to boost your Google rankings.  You are 50 times more likely to be on the front page of Google if you have a video.  And, with YouTube being the…


mmadigital gains new recruits

10:00 am

  In the ever-growing world of mmadigital it seemed only right to recruit two more experts!  So, in the past couple of weeks we have taken on two new team members. The first to join the mmadigital team is Joe Wilcox, our new senior digital creative.  Since graduating from Buckinghamshire New University he has had senior roles in two leading design agencies in the Midlands.  Promotions saw him take on role of design team leader and lead web designer. Joe is working on a number of projects at mmadigital at present, which involve web design and front end development.  If you want a swanky looking website, then Joe is your man! A lover of traveling and fitness, Joe is a great new addition to our team. Alongside Joe, we have recruited Gavin Hoffman as our other new senior digital creative.  Before joining the mmadigital team, Gavin was a senior manager…


Ward Hadaway launches new personal injury brand

9:57 am

When it comes to putting your selves ahead of the game in a competitive market place, having a great full service digital agency on your side will prove to be an invaluable tool.  Take Ward Hadaway’s new personal injury brand, Priority Legal for example.  From the off-set they knew that having a digital agency alongside them would lead them to well, leads, and of course, great things. How did we help?  Head on over to the Priority Legal website and you will see. Branding Firstly, their branding and website was our first port of call.  Fresh, clean and eye-catching.  An easy-to-navigate website was essential, especially when your service offering is so vast and varied. Point of contact  Having clear areas through which your prospective clients can contact you is vital.  So, creating call back requests and easy to fill out forms was part of making it easier for clients.  Visible free-phone…


What your law firm needs to know about Twitter

9:29 am

Twitter, the micro blogging social network site, was created in 2006 by Jack Dorset, it now has over 500 million users with over 1.6 billion search queries occurring each day. Some staggering statistics for a social networking site that still leaves so many wondering what ‘tweeting’ is all about. For those of you who are thinking about utilising twitter for your firm, or have only just scratched the surface, here are a few top tips to make sure you get the most out of it. A picture tells a thousand words When creating your Twitter profile it is worth spending time getting it right. Have a look at your competitors and other profiles that you like for inspiration. Make sure you upload a profile and header image that is representative of your firm, using a profile pic of a person if possible. You can also add an image in the…


Why global research matters

June 13, 2013 12:59 pm

  The internet has no boundaries when it comes to geography.  You could be based in London, yet your audience could be the other side of the world.  If attracting clients from around the world is of importance and value to your business then making sure your website is ‘international’ is vital. But what do we mean by this? This is everything from language to the cultural significance of colour. Here are a few things to consider: Colour  Colour is key.  Red can be seen as representing anger or violence in some cultures.  But in places such as China it is the colour of luck.  Make your landing page appropriate so as not to offend. Use of technology  There are thousands of devices and browsers now and a responsive website really is the best way to increase client engagement and convert them into clients. Remember, not every country is as…